El Monarca is once again launching its national Solidary Melon campaign and is starting up the first Solidary Watermelon campaign
Frutas y Verduras El Monarca is strengthening its social commitment with the second edition of the ‘Solidary Melon’ campaign, collaborating with El Corte Inglés. Last campaign’s experience was very positive, and they managed to collect € 5,000 for the Ressido project, by the Fundación Assido in Murcia (federated to DOWN España) through the sale of its melons. This year, they will also market Solidary Watermelons.
In the winter campaign they repeated the initiative with another of its products, the artichoke, through the ‘Solidary Artichoke’ campaign, also on sale in the stores belonging to the El Corte Inglés Group (Supermarket, Hipercor and Supercor). In this case, the donations went to the ‘Primera noticia’ project from the Spanish Down Association, aimed at supporting new parents of children with Down Syndrome in different hospitals around Spain, and to which the donations made from the Solidary Watermelon campaign will also go.
The Corporate Social Responsibility forms part of the DNA of the company from Murcia. The Communications Manager, Leny Sánchez, told Fruit Today that, along with the above-mentioned projects, they continue to support organisations such as Flamenco Rosa, the first Dragon Boat team (a rowing modality that is practised to a drum beat in a dragon-shaped vessel) of women who have survived breast cancer. “We are their main sponsors.” All of these initiatives can be seen on the web site www.elmonarca.es, recently renewed to make it more accessible. “We have added Arabic to the languages we already had on the site – Spanish, English and German, and an Employment tab has also been incorporated.”
In 2018 El Monarca expected to maintain the same melon production volumes as last year, with 13 million kilos of piel de sapo and 4 of yellow on a surface area of 500 hectares.
