Fruit Attraction, committed to internationality

The United Arab Emirates, Saudi Arabia and Canada will be the countries invited to the 14th edition of the main fruit and vegetable growing event

Fruit Attraction, organised by IFEMA MADRID and FEPEX, will be held from the 4th to the 6th of October. With some optimistic participation forecasts, they estimate reaching the figures of the 2019 event. In this way, the companies from the fruit and vegetable growing sector will once again meet up at the global benchmark event for fruit and vegetables marketing.

Added to the important International Buyers Programme is the invited importer countries initiative, with the United Arab Emirates, Saudi Arabia and Canada as the stars of the show. An action that will encourage trade relations between the European Union countries and these markets that are outside the EU, supported by a programme of debates, guided visits around the fair and B2B sessions.

As a new feature, a new monographic area will be incorporated, ‘The start-ups hub’, devoted to newly created companies, both in the Fresh Produce segment and in the Auxiliary Industry, which had been established after the 1st of January 2021, up to the 1st of September 2022. This edition’s star product is the strawberry.

Once again, Fruit Attraction will promote Fresh Food Logistics, the sector’s platform for services including logistics, transport and the management of the cold chain for fresh foods. Likewise, it is once again backing the areas of solutions and services related to the innovation of the agricultural sector: Biotech Attraction and Smart Agro. And it is also promoting the classic areas of Ecorganic Market, a specialised area for the marketing and export of organic produce, Fresh Produce and Auxiliary Industry.

Once more, The Innovation Hub and Innova Forum will be the areas devoted to business innovation and new developments in the sector. In this field, the trade fair will again host the Innovation Hub Awards, an essential event to support the sector’s business entrepreneurial commitment.

The gastronomic space within Fruit Attraction, Factoria Chef, will return with attractive demonstrations and show-cooking.

Maintaining its commitment to digitalisation and as a complement to the on-site event, it also hosts the entire community on the Fruit Attraction LIVEConnect platform. This platform provides all its members with the chance to remain connected 365 days a year.

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