The company is launching a citrus fruit cartoner, a 14-head associative linear weighing machine with triple dispenser and it is also renewing its brand image.
October is a relevant month for professionals from the fruit and vegetable growing sector. The circumstances of Covid-19 have opened up new routes for, through the platform Fruit Attraction Live Connect, establishing links and connections. Induser will take advantage of this to communicate several of its most important new developments.
The first important new development is the up-dating of its image change. As part of the current highly demanding changes, the engineering solutions company from Andalusia is using this restyling to put digital actions at the centre of its strategy, and it is maintaining the principle of remaining close to its clients with innovation, technology and service. The new image uses a more modern symbol logo and a simple, but differentiating tag line: “ingenuity for packaging.”
With regard to this, Elvis Moreira (CEO and Co-Founder), states: “For us, backing this change is a simple, direct way of expressing that we believe that innovation arises from the concern of any professional on our team and from knowing how to listen to what our clients need. On a market as constant and demanding as ours, the development of new technologies can only happen when we use all our capacity to imagine the solutions that balance out quality, state-of-the-art technology and responsibility with all our clients.”
In addition to gradually up-dating its brand image on its different online and offline supports, Induser is presenting two of its most recent innovations in October.
One of them is the “Cartoner” for cardboard cartons to hold citrus fruits. It has a labelling system that uses pressure on the cardboard tray. The packages must have high flaps and small side slits for easy closure.
Another innovative solution is the 14-head associative linear weighing machine fitted with a triple dispenser that optimises the packaging capacity of products such as apricots, nectarines, plums and peaches. On this point, Pedro Martínez (CBO & Co-Founder), states: “We see our machinery as a process of continuous improvement. Both the associative linear weighing machine, and the canvas and chain packaging machines are two of our star products and the ones that we export most. However, we wanted to design this solution with tougher, long-lasting hoppers with plastic screens and for the first time a triple dispenser to reach the production needs that this client requested. The result was our first prototype that can be found in Huesca and a reaffirmation of our commitment to differentiating ourselves by designing made-to-measure solutions.”