• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • en 
  • es 
Logo Revista Fruit Today

FruitToday

Revista Fruittoday

  • HOME
  • ABOUT US
    • ADVERTISING
  • LATEST NEWS
    • Fruits
    • Vegetables
    • Packaging and Machines
    • Potato
    • Various
  • MAGAZINES
  • SUBSCRIBE
  • CONTACT
  • PHOTO GALLERIES


APPLE
Tweet about this on Twitter
Twitter
Share on Facebook
Facebook
Share on LinkedIn
Linkedin
Email this to someone
email

More bio and ‘underground’ sustainability

24 December, 2018

Melinda continues to launch new varieties as it strengthens its environmental commitment

The strengthening of the agreement between Melinda and the Consortium La Trentina has lead to a new sales season in which APOT (Trentino Association of Fruit and Vegetable Producers) has been marketing both the Melinda and La Trentina apples and other fruits. But the agreement between these two realities does not stop here: recently, during the Interpoma fair in Bolzano, the two Presidents of Melinda and La Trentina signed with Evelina GmbH International a contract for the production and marketing of the apple “Tessa”, the Fengapi variety. With this, and the latest acquisitions of new apples, the two companies are taking a step further in their variety diversification strategy, the mainstay of which consists at the same time in the gradual reduction in Golden apple volumes and in its quality improvement: “We want to produce Golden only in the most suitable regions in order to be able to reach maximum excellence and leave the areas that are not as suitable for other varieties. However, Golden apples will continue to be the queen of our range, making up virtually 70% of the total” Andrea Fedrizzi, Marketing Manager at Melinda, explains to Fruit Today.

Highly aware of the importance of R&D, Melinda is working on developing varieties that have strong distinctive characteristics and that are resistant and/or suitable for an organic production. In the first group, they have new developments such as Morgana (The Kizuri variety) that is gaining very positive feedback thanks to its flavour and juiciness. In 2019 they will launch another reference pending registration, Gradisca; in addition to Minneiska SweeTango, an early red variety, that stands out due to its incredible bite. “The internal cells of its flesh are double the size of the ones in other apples, turning it into a very crunchy apple that is very pleasant to the palate, without being stringy.”

In the other R&D group we can find the apple-snack Isaaq, the red-fleshed Kissabel and other varieties, like Galant, which are scab resistant.

A unique storage model

Sustainability is at the heart of Melinda’s daily work and it will become an increasingly important aspect for the company. Fedrizzi advances that they are going to move on from 80 hectares of Bio Melinda apple production to 300 hectares (an extra 400%) over the next three years and in the short-medium term their aim is for 10% of their total production to be organic. An important part of this project involves the ‘Bio Islands’, concentrations of bio-producers that can create a microcosm where the suitable growing conditions can be controlled best. For 2025 they expect to have 500 hectares of bio produce along with La Trentina, within APOT.

Another of its sustainability milestones is the start up of Underground Caves, storerooms dug out 300 metres below the Dolomites. “On the surface, on the mountains, we grow the apples and inside the mountains, we store them.” A unique project in the world that allows an important energy saving of 53% compared to conventional storerooms, and significant water savings (equivalent to 10 Olympic-sized swimming pools every year). These caves allow 30,000 tonnes to be stored, around 200 million apples.”


FEATURED ARTICLES
Antonio Domene
Antonio Domene, Vice Chairman of the Kimitec Group

17 December, 2020

Covid-fatigue is taking its toll on citrus fruits

17 December, 2020

garcia ballester
“The expectations created by Leanri are promising”

17 December, 2020

Meris
“Interest in green kiwis is back”

17 December, 2020

berries
Labour and Brexit, decisive aspects

17 December, 2020

freson de palos
Sustainable Strawberries, the new line from Fresón de Palos

17 December, 2020

brócoli +brócoli
“Some operators have been fishing in troubled waters”

17 December, 2020

calabaza
Butternut squash is taking off strongly

17 December, 2020

melon autor
Melón de Autor presents its ‘Zero Residue Melon´

17 December, 2020

irta
Apples for climate change

17 December, 2020

Read more ARTICLES

LAS NOTICIAS A MI MANERA (semana 11 al 15 enero)

https://www.youtube.com/watch?v=LwvYQz-kvvs

READ LAST ISSUE

In this issue we highlight

Covid-fatigue is taking its toll on citrus fruits

Labour and Brexit, decisive aspects

PROFILE OF THE MONTH

Jesús Barranco, Alhóndiga la Unión

NUTRISCORE: ¿revulsivo o nuevo varapalo del lobby de los ultraprocesados?

https://youtu.be/XWMqeFS5EN0

Juan Pablo Carpintero te da una grata sorpresa con el kaki Persimon Bouquet

https://www.youtube.com/watch?v=WGy-XIoyJQ4

EDICIONES FRUIT TODAY S.L.
C/ Poeta Ricard Sanmartí, 14-15
46020 Valencia
Tels:
96 338 88 41 / 639 628 326 / 617 618 025

Aviso legal
Política de privacidad
Política de cookies

Copyright © 2021 · FRUIT TODAY

Copyright © 2021 · Fruittoday en Genesis Framework · WordPress · Log in

Utilizamos cookies para asegurar que damos la mejor experiencia al usuario en nuestro sitio web. Si continúa utilizando este sitio asumiremos que está de acuerdo.Estoy de acuerdoLeer más