Avomix, the brand of natural juices without added sugars, will be launched worldwide this year.
After 25 years as one of the main leaders in the European avocado and mango sector, the Reyes Gutiérrez group, with its subsidiary company Avomix, is taking another step forward with the launch of a new range of products: 100% natural fruit juices without added sugars or any kind of preservatives or additives.
Based on the idea of continuing to offer quality and natural produce, in recent years the company has invested around 6 million euros in order to provide products aimed at the health care for the whole family.
The greatest investment will be made in Avomix’s new installations, which will increase the group’s production capacity. The new factory has a refrigerated warehouse and cold stores, adding a 450 tonne increase in capacity. The new cooling tunnels are fitted with state-of-the-art technology.
Furthermore, in order to be able to work more efficiently on the French market, the company from Malaga, which established a subsidiary company on the Rungis market three years ago, has committed itself to enlarging and purchasing its French installations. And it also does not rule out opening up a new branch office in Holland or Germany, which would allow the company to be closer to the new destination markets.
The latest investment project involves the production of both avocados and mangos, with around 50 hectares of crops starting up by Avofruits. The group will use this project to consider which varieties are the best to cultivate in the region.
And on this point, Juan Antonio Reyes Gutiérrez, the company’s manager explains that “although produce imports can be an ally to be competitive all year long, given the sector’s low productivity in Spain, along with research centres, we are seeking other varieties that allow us to bring the harvest forward or to delay it, as is the case of the Maluma avocado variety”.
