Quality prevails over quantity in the prestigious company’s business policy.
The family-run company is highly specialised in the national market, with high brand awareness, and it particularly works on the Catalonian and Northern Spanish markets, where traditionally produce quality has always been highly valued.
To this effect, Montse Sanahuja, sales manager, explains that, according to her point of view, “the future lies in the brands that already allow a product to be identified, as occurs with other items. Every day there are fewer professional fruit and vegetable sellers and this is the segment where Sanahuja wants to be.”
The company specialises in citrus fruits. With good reason Sanahuja was established as a producing and marketing company in Burriana (Castellón). Its strong point is the clementine, although in recent years, it has been heavily committed to oranges. The company was a pioneer in the presentation of the leafed Clemenule as a guarantee of its freshness.
The citrus marketing volume is progressively increasing, as is the percentage of its own production. During the summer season, the company continues selling oranges, making a selection of imported product, as well as its well-known work in melons and watermelons which, after years of experience, reinforce the brand’s quality in all its produce.
“Our business policy is based on caution and on good work and therefore, we concentrate on the brand and on just a few products, as well as on exhaustively planning the campaigns. We have always preferred to have clear targets in the short and medium term. Now we have already prepared the citrus campaign from the first Clemenrubí to the Navelate,” the executive concludes.
Keeping a brand at a top quality level, over many campaigns and years, is a job that requires a great deal of effort by the entire business team.
