The date avocado, in fashion

Known as the date avocado due to its characteristic shape, this ‘mini’ version is nothing more than a malformation of the fruit that is highly attractive due to its reduced size (between 60-80 gm compared to the standard of 250) and due to the fact that it has no stone, therefore the entire fruit may be eaten. Manuel Jesús Ortega, manager of Frutas El Portón, has been marketing this fruit for the past ten years in 500 gm containers that are mainly sent to the hotel and catering trade. He confesses that after the publication of a news item that mentioned the company, he has received a barrage of calls and messages from companies all over the world (Argentina, Scandinavia…). “It is unexpected and I was surprised because it is nothing new, in the fields we have known about it all our lives.” The Fuerte variety is the one where abortions are more normal, basically during the month of December and also (although to a lesser extent) in the Pinkerton variety. Obviously, it is impossible to talk about controlling the production. “Sometimes it happens to a complete branch of fruit, others just to a few fruits or even a complete tree, but we don’t know why.” What is certain is the profitability, reaching around