Visitors of Fruit Logistica will be able to take a close look at the ENVY®, an innovative apple that stands out for its sweetness, juiciness and crunch.
VOG is preparing to take part in Fruit Logistica, which will be held in Berlin on 3-5 February. To mark the 2016 edition of the show, the Consortium will be presenting visitors with its latest product: the ENVY®.
Hailing from New Zealand, this apple stands out for its innate sweetness and intensely fruity and aromatic flavour. In addition to its crunchy, juicy pulp it is also incredibly striking, large and with elegant red streaks on its skin.
A cross between a Royal Gala and a Braeburn, thanks to its unique sensory characteristics the ENVY® has proved extremely popular with consumers in numerous different countries all over the world ever since it was first launched. This convinced ENZA, the distributor and holder of the brand’s licensing rights, to launch a global project in which VOG plays an important part. In fact, in 2012 the Consortium won the rights to grow the ENVY® variety for Italy. The planting operations launched by VOG over the last few years are now bearing fruit with the first “commercial” volumes finally available for sale: 300 tonnes for this season, rising to 5,000 tonnes when the plants are fully operational.
“This year we will once again be dedicating our participation at Fruit Logistica to the presentation of this innovative apple, which is fully in line with the tastes of modern consumers”, commented Gerhard Dichgans, director of VOG. “Thanks to our partnership with ENZA, our Consortium plays a key role in developing the Italian and Spanish market and in supplying the Northern European markets”.
During the season VOG has also carried out a series of promotional initiatives to propose the ENVY® to wholesalers and supermarkets. These activities confirmed that the apple is particularly appreciated for its sensory characteristics, which are unique in the sweet apples segment. Over 20,000 information flyers were printed as part of the campaign and distributed at the tastings together with a delicious free gift: an ENVY® apple in its custom box. The promotional days were held at 17 wholesale markets in Italy and Spain in the first half of December. The second part of the harvest was on the markets from the second half of January.
VOG and ENVY® will be at Fruit Logistica on 3-5 February at the Consortium South Tyrolean Apple stand (stand B-10) in hall 4.2. For further information: www.vog.it
