This award highlights Demba as one of the most exceptional berries on the international stage, reinforcing the cooperative’s commitment to innovation, quality, and collaboration with its member farmers.
Sensory excellence at the highest level
The sensory analysis conducted by the International Taste Institute, with the participation of internationally renowned experts, evaluated Demba as a product of excellence, praised for its balance of appearance, aroma, flavor, and texture.
This recognition underscores the dedication of Onubafruit and its cooperatives to developing a variety that not only delights consumers but also sets a new quality standard in the berry sector.
“Demba not only reflects our pursuit of excellence but also our commitment to cooperative values. This achievement belongs to all our member farmers, who work tirelessly every day to deliver products that make a difference in international markets,” stated Francisco Sánchez, General Manager of Onubafruit.
A blueberry with purpose
This prestigious award acknowledges the ongoing efforts of Onubafruit and its member farmers in research, development, and innovation (R&D&I). The Demba variety, developed in collaboration with the Dutch company FV, stands out for its early harvest, large size, and high productivity. It is the result of a meticulous selection process that combines the invaluable expertise of first-tier cooperative farmers with the company’s commitment to leading the sustainable production of high-quality fruit.
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Onubafruit’s catalog of exclusive blueberry varieties includes exceptional options such as Demba. These varieties are developed with the goal of creating value for both consumers and farmers, ensuring a balance between economic, social, and environmental sustainability.
“Every Demba blueberry tells a story of effort and commitment, from the field to the consumer’s table. This award not only celebrates an exceptional product but also the positive impact of responsible agriculture,” added Antonio Tirado, President of Onubafruit.
Onubafruit SCA, composed of five first-tier cooperatives, leads Europe in berry exports thanks to a cooperative model that integrates innovation, sustainability, and a strong commitment to its member farmers.
Quality, social responsibility, and adaptability to market demands are the pillars that have established Onubafruit as an international benchmark in the horticultural sector.
