FRUIT AND VEGETABLE NEWS
Pink Lady® refreshes its brand positioning with a global campaign
Pink Lady® is opening a new chapter in its history with its new global communication campaign “Very crunchy, Very juicy, Very cool”, launched in November 2025 across 11 European countries
Spain exceeds one million hectares declared as storm losses in 2025
Spain’s Combined Agricultural Insurance system (Agroseguro) has surpassed, for the first time, one million hectares declared as damaged in 2025 due to storm-related phenomena, the organisation reported
Agroponiente opens a new collection center in Roquetas de Mar
The company strengthens its strategic presence in the area with a modern, expanded facility designed to support the group’s ongoing growth
BASF and Viagro: regenerative agriculture through new microbial strategies
In a technical event held with Vademécum, the companies showcased the potential of Velifer® and the prebiotic Reko® in pest control and microbiome activation
VOG Products presents its new recyclable pouch for private-label brands
VOG Products, the South Tyrolean fruit-processing company, is introducing a new packaging solution to the market: a 100% recyclable pouch that combines sustainability, functionality and flexibility for the private-label segment
Bananas strengthen their position as the most popular fruit
Fyffes, the global producer and distributor of bananas and tropical fruit, has released new consumer research across Europe confirming that bananas remain consumers’ favourite fruit
Precision horticulture takes centre stage at the FRUTIC Scientific Symposium
Under the overarching theme “Science for Sustainable Fruit Production”, the sessions will highlight the latest research in robotics, imaging and post-harvest technologies driving a smarter horticultural sector
Brussels insists on avoiding a fragmented CAP and calls for territorial balance
EU Agriculture Commissioner Christophe Hansen has described as “contradictory” the fact that EU member states are asking for more flexibility to adapt the Common Agricultural Policy (CAP) to the specific needs of their regions while simultaneously rejecting any move toward renationalisation. He stressed that the EU will need to find a “balance” between both objectives
Trump lifts tariffs on a wide range of fruits
Bananas, avocados, tomatoes and oranges are among the products now exempt after the US administration rolls back reciprocal tariffs imposed in April
Cora Seeds strengthens its focus on baby leaf
The company presented its new rocket and baby lettuce varieties, along with several experimental lines, during its Open Days dedicated to baby leaf and fresh cut products
Global agriculture loses $3.26 trillion to disasters over 33 years
Natural disasters have caused an estimated $3.26 trillion in agricultural losses worldwide over the past 33 years — an average of $99 billion per year, equivalent to roughly 4% of global agricultural GDP, according to a new report from the Food and Agriculture Organization of the United Nations (FAO)
Arrival of the +Brócoli promotion campaign in Germany
Under the slogan “This is not just a broccoli. This is a healthier Europe. This is Green Power”, the +Brócoli Association has launched its new promotion campaign within the European programme “A Healthier Europe”
