FRUIT AND VEGETABLE NEWS
Bayer returns to spinach and strengthens its position in brassicas
After more than a decade, the company returns to the spinach market with a proposal that addresses current phytosanitary limitations and the demand for varietal security. In brassicas, mechanisation sets the roadmap
VIP – Val Venosta: quality and sustainability that start with people
In the unique setting of the Venosta Valley, characterised by optimal climatic conditions for fruit growing, VIP – the Association of Fruit and Vegetable Producers of Val Venosta – operates as a reliable partner for the market, translating the values of quality, service and sustainability into concrete and innovative solutions for the supply chain
European apples look to distant markets
European exports to third countries are growing at an interannual rate of 25%
“Distribution is increasingly valuing supply traceability”
Spain remains the preferred origin for many European buyers compared with others such as Morocco or Peru, which between January and March shows low dry matter levels
Aurum: Selected origin, expert ripening
Aurum avocados, a brand of Fruits CMR—a company with more than 140 years of experience in the fresh produce sector—come exclusively from the best origins and growers, both in Spain and internationally
Axarfruit expects to grow by up to 10% despite international pressure
In a context shaped by the extension of third-country campaigns and intense international competition, the company expects to grow by between 5% and 10%
“Agricultural origin is becoming increasingly volatile”
For Alcoaxarquía Global, the sector’s main challenge lies in striking a balance between stability and flexibility in a context shaped by retail demands and production increasingly affected by climate conditions and rising costs
Compañía Aguacatera del Sur consolidates its business model
In 2025, turnover exceeded €40 million
Sakata consolidates its Brassicas Winter Days as a benchmark forum
For the third consecutive year, Sakata Seed Ibérica held its technical Brassicas Winter Days in January, which have become a key meeting point to analyse the present and future of these strategic crops
Sabor del Año: The agri-food award winners
These awards strengthen their position as the benchmark seal in food
XXVIII ‘5 a Day’ Assembly
As every year, 5 a Day has already marked the next key dates for the fruit and vegetable sector in the calendar: 5 and 6 March 2026, in Madrid
Bio-red, a Proexport initiative
Always at the forefront, Murcian producers have created a network of AI-powered insect capture devices that makes it possible to monitor pest development in real time. The initiative is being implemented across 4,000 hectares in the Campo de Cartagena
