FRUIT AND VEGETABLE NEWS
Macfrut 2026 in pictures: technology, innovation and industry leaders
Macfrut 2026 has once again established itself as one of the leading international meeting points for the fruit and vegetable sector, bringing together companies, growers, technology providers and experts from across the entire value chain in Rimini
Avocado consumption in Italy grows by 28% and strengthens its market potential
Italy is emerging as one of the European markets with the greatest potential for avocados, recording strong consumption growth despite high prices
UN calls for reopening of Hormuz Strait amid threat of “global food emergency”
UN Secretary-General António Guterres has urged the immediate reopening of the Strait of Hormuz, warning that the disruption of maritime traffic along this strategic route “risks triggering an energy crisis, severe trade disruptions and a potential global food emergency”
Saint-Charles and DGCCRF renew self-monitoring agreement for fruit&veg sector
The new agreement strengthens quality controls and introduces additional requirements on fair commercial practices
Florette announces biggest brand refresh to date alongside NEW Asian Salad NPD
Florette unveils its biggest brand refresh to date to extend its category leadership
FairFruit brings year-round peas and French beans to Canada
The group is attending CPMA 2026 to bring sustainable specialty vegetables from Guatemala and Peru to the Canadian market all year round
Chiquita brings bold flavor and fresh energy to CPMA 2026
From chef-driven bites to can’t-miss moments, the banana brand brings its signature energy to the show floor and beyond
Macfrut reinforces its role as a global supply chain hub
Double-digit growth in international attendance (+12%) Neri: “Towards a strategic partnership with Growtech (Informa) in the Pre-Harvest sector”
CIV strengthens its presence in the UK and Northern Europe
CIV has appointed Alin Borleanu as Variety & Development Manager for the UK and Northern European markets, reinforcing its commitment to innovation and international growth in the strawberry sector
Food transparency remains a key concern for French consumers
A growing demand for clearer information on product origin, pricing and value distribution is shaping purchasing decisions in France, according to a recent study by OpinionWay for écomiam
Peru strengthens role in Latin American herbs and spices trade
In 2025, Peru consolidated its position as the second-largest exporter of herbs and spices in Latin America and the Caribbean, with shipments worth 600.9 million dollars, according to data from the Global Economy and Business Research Center of the Association of Exporters (CIEN-ADEX)
Macfrut 2026, highlights of the third day
The final day of Macfrut, the international trade fair for the fruit and vegetable supply chain, delivered a packed agenda of focus sessions, meetings and workshops at the Rimini Expo Centre, with the spotlight on growth opportunities for mango and avocado in Southern Italy
