Sandra Sitjar, executive at the company, spoke with Fruit Today magazine about the commercial progress in the various fruit categories this year.
How have Cultivar’s sales evolved in Mercabarna during the first half of the year?
So far, we’ve seen a growth of over 20% compared to last year’s turnover, so we’re very pleased with the progress.
Has the unfavourable weather this spring affected the Spanish harvests, and therefore the supply and prices?
Although we’re aware of how weather variations can impact supply and demand, we haven’t noticed any significant effects.
The global banana market isn’t going through its best moment. Has this affected you in any way?
It’s true that the global banana market is facing challenges, but thanks to careful planning and strong relationships with our suppliers, we’ve been able to secure the necessary volumes to meet our commitments. This allows us to continue serving our clients even in a complex market environment.
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There is growing interest in mango, and your company was a pioneer in this fruit. Do you think it could experience the same boom as avocado?
Mango is a product with unique characteristics, so its development can’t be directly compared to that of avocado. Each fruit follows its own path in the market, influenced by factors such as shelf life, consumption habits, varieties, origins, logistics, and pricing. That said, the interest in mango is undoubtedly growing steadily, as reflected in sustained sales increases year after year.
The tropical fruit segment is expanding in the Spanish market. How is this reflected in Cultivar?
This boom is clearly reflected in our results. At Cultivar, we’ve experienced a significant 35% growth in sales so far this year.
How is the Tropicota brand performing?
Tropicota, an exclusive Cultivar brand, is performing well in the Spanish market. It has already established itself among plantain consumers and is achieving growing recognition and market presence.
