EDITORIAL
Mercosur, a scenario still wide open
On Saturday, speaking from a purely televisual point of view, I sat through the signing of the Mercosur agreement in Asunción so as not to miss a thing. And, frankly, I did not expect either the farmers’ protests or the left and right in the European Parliament to deliver any surprises
PROFILE OF THE MONTH
Luis Castelló: Luigi, the most latin valencian
We meet at Latinos FM 107.9, where Luis Castelló (Valencia, 1971) takes charge of the sound desk and introduces himself to listeners as Luigi DJ, the most Latin Valencian voice on the airwaves
EVENTS
XXVIII ‘5 a Day’ Assembly
As every year, 5 a Day has already marked the next key dates for the fruit and vegetable sector in the calendar: 5 and 6 March 2026, in Madrid
Sabor del Año: The agri-food award winners
These awards strengthen their position as the benchmark seal in food
Sakata consolidates its Brassicas Winter Days as a benchmark forum
For the third consecutive year, Sakata Seed Ibérica held its technical Brassicas Winter Days in January, which have become a key meeting point to analyse the present and future of these strategic crops
FRUIT LOGISTICA
Fruit Logistica: Six stages, one goal – shaping the future
From 4 to 6 February, Berlin will once again become the hub of the international fresh fruit and vegetable sector
Award-worthy innovations
Two juries, ten nominees – strong impetus for the fruit and vegetable industry
Yuksel Seeds inaugurates its new R&D centre in Vícar
The facilities, covering an area of three hectares, will be dedicated to developing varieties for the Spanish market
Sormac sets the course for the future of vegetable processing
Under the slogan “Always Fresh: shaping the future of fresh-cut produce,” Sormac will showcase in Berlin its latest machines and solutions for vegetable processing
Rijk Zwaan secures lettuce production
Climate change, legislative pressure and labour shortages are reshaping leafy vegetable production in Europe. Rijk Zwaan responds with innovative concepts
Panora launches its new generation of California peppers
Panora strengthens its positioning in the pepper segment with a California range designed to meet the current demands of growers in Almería
Moleaer’s nanobubble technology gains ground in Europe
We spoke with the Moleaer team to learn how its chemical-free water oxygenation technology is transforming agriculture and water treatment worldwide
MAF RODA prepares a major technological showcase in Berlin
MAF RODA returns to Fruit Logistica with what the company itself describes as its most ambitious and representative presence to date
Limonica Ulti-Mite®: The longest-lasting protection against Thrips and whitefly
Koppert’s new sachet format combines the most advanced slow-release technology with the most effective predatory mite against Thrips parvispinus
Jingold enters the avocado category with a 100% italian premium project
The Italian company transfers to avocados the know-how that has made it an international benchmark in kiwifruit and launches L’Avocado Italiano by Jingold
JCARRION reaffirms its role as a strategic logistics partner
The family-owned business group highlights its capillarity and proximity to origin, together with its extensive international coverage, as key factors for international customers
“Tomato by Tomato, we can change everything”
This is the motto of Cooperativa La Palma, which is driving the sector towards a more conscious and responsible model
“The growth of large buying groups makes the scenario more demanding”
Cricket arrives in Berlin to carry out an initial assessment of the brassica season and fine-tune programmes and promotions for the next quarter
Bayer returns to spinach and strengthens its position in brassicas
After more than a decade, the company returns to the spinach market with a proposal that addresses current phytosanitary limitations and the demand for varietal security. In brassicas, mechanisation sets the roadmap
Bio-red, a Proexport initiative
Always at the forefront, Murcian producers have created a network of AI-powered insect capture devices that makes it possible to monitor pest development in real time. The initiative is being implemented across 4,000 hectares in the Campo de Cartagena
INDUSER strengthens its structure and consolidates its growth
The company grows to get closer to its customers. In Portugal and Peru it has recently developed blueberry projects
TROPICAL FRUIT
Avocado: the great opportunity everyone wants to seize
The ‘green gold’ fever shows no sign of slowing as origins expand across the global board
“Distribution is increasingly valuing supply traceability”
Spain remains the preferred origin for many European buyers compared with others such as Morocco or Peru, which between January and March shows low dry matter levels
Aurum: Selected origin, expert ripening
Aurum avocados, a brand of Fruits CMR—a company with more than 140 years of experience in the fresh produce sector—come exclusively from the best origins and growers, both in Spain and internationally
Axarfruit expects to grow by up to 10% despite international pressure
In a context shaped by the extension of third-country campaigns and intense international competition, the company expects to grow by between 5% and 10%
“Agricultural origin is becoming increasingly volatile”
For Alcoaxarquía Global, the sector’s main challenge lies in striking a balance between stability and flexibility in a context shaped by retail demands and production increasingly affected by climate conditions and rising costs
Compañía Aguacatera del Sur consolidates its business model
In 2025, turnover exceeded €40 million
ECOLOGICAL
Organic consumption led by fruit and vegetables
Fruit and vegetables account for the largest share of Spanish household consumption among all food categories
Viagro drives regenerative agriculture through the microbiome and plant physiology
Its REKO® and Fertinatura solutions are suitable for both organic and conventional farming
Antonio J. Cano Medina takes over as Managing Director of Bio Procam
Following the departure of Fernando Martín, he assumes management alongside Máximo Palomo, Chief Financial Officer, with a focus on profitability and model robustness
Agrobío: Experience and strategy in biological control
Three decades of experience have positioned the company at the forefront of the sector
AGRITECH
Agerpix: artificial vision, sensors and data to transform agriculture
Fruit Today interviewed Gerard Garrido, CCO of Agerpix, a technology company based in Soria that combines proprietary hardware, artificial vision and data analytics to help growers and agri-food companies better plan their harvests, optimise processes and automate decision-making
Greater Efficiency Through Process Automation
Experts from AuraQuantic and Eutik highlight the benefits of automation in terms of traceability, process control and profitability in the sector
Ioland: technological solutions with real support
The agri-tech company Ioland has decided to connect innovation with the reality of the field, offering continuous advisory services that support the grower throughout the entire campaign
TerraPure: Non-ionic technology for environmentally vulnerable areas
The company has developed a non-ionic, residue-free, high-efficiency fertilisation technology, specifically designed for areas subject to strict environmental restrictions such as the Campo de Cartagena
Tupl Vision: Artificial Intelligence to transform efficiency
Tupl believes that technology must be a strategic ally for agriculture. The company develops solutions that combine AI-based computer vision with expert knowledge, helping agri-food businesses move towards smarter, more efficient and more sustainable operations
CITRUS FRUIT
Bollo Natural Fruit strengthens its diversification strategy
Fruit Today magazine spoke with Javier Carmona, Marketing Director of the company, in the days leading up to Fruit Logistica
Delassus Group: “We do not focus on volume, but on value”
Fruit Today magazine had the opportunity to interview Kacem Bennani, President of the company, who states that despite water shortages and labour challenges, the company is addressing them through strong investment to secure its future
A positive commercial balance for Earlyna
The Earlyna mandarin is positioning itself as a strategic variety with a promising future, capable of meeting the demands of both the European and global markets and driving sustainable growth in early mandarin production
PIP FRUIT
European apples look to distant markets
European exports to third countries are growing at an interannual rate of 25%
VIP – Val Venosta: quality and sustainability that start with people
In the unique setting of the Venosta Valley, characterised by optimal climatic conditions for fruit growing, VIP – the Association of Fruit and Vegetable Producers of Val Venosta – operates as a reliable partner for the market, translating the values of quality, service and sustainability into concrete and innovative solutions for the supply chain
BERRIES
Despite the rain, Huelva strawberries continue to supply Europe in optimal conditions
The berry season in Huelva is unfolding under an adverse weather scenario. Successive storms, combined with a very wet autumn and early winter with limited solar radiation, are affecting production rhythms
Fresón de Palos launches a new season marked by growth
The cooperative reaffirms its commitment to an environmentally, economically and socially sustainable production model, based on efficient resource use, process improvement and farmer welfare
