The demand for the ADORA brand keeps growing, all the more so with Unica’s incorporation to the project
It was one of last year’s star launches and after 12 months of success, ADORA is returning to Fruit Attraction (9B08) with important new developments. The first of these is the incorporation of Unica Group, which is joining the project, alongside CASI, Biosabor and Granada La Palma. All of them will market the well-known brown marmande tomatoes using the same packaging.
“The fact that four companies of this relevance opt for the same product is the best sign that this is a truly exceptional tomato,”, according to the manager of the ADORA project and Chain Specialist at HM.CLAUSE, Manuel Ferrer. At the seed company, they are proud of the variety’s evolution on the different markets. “It is being consolidated internationally.” This year ADORA is going to be present in Switzerland, Italy, France, England and Germany, amongst other markets, as well as continuing to grow on the Spanish one.
The second new development involves an important move forward regarding volumes. In its first year, ADORA has been conquering palates and markets thanks to its greatest value: its flavour. In order to deal with the expectations generated, during this second campaign the surface area has been tripled. And the fact is that consumers already know ADORA and anyone who tries it repeats the experience, and they look for it by name. With this in mind, Ferrer recalls that to correctly differentiate this tomato, it must have a stick with its name on it. A flavour certificate that accredits that each piece has reached the demanded quality standard: firmness, dark brown skin colour, an extraordinary intense flavour, perfect balance between sugars and acid, and with an excellent post-harvest.
