Flavour and quality are the two constants for the Group’s Premium range, with Lobello as the latest incorporation.
The Premium range speciality in pear cherry tomatoes, Lobello, is the result of several years’ of research until an exceptional sweetness was reached, along with the colour and uniformity that are as attractive as its careful presentation.
Lobello provides a perfect combination between a traditional flavour and today’s consumers’ preferences and, thanks to this differentiation, it has enjoyed an important acceptance amongst consumers since it appeared on the market. Its appearance, texture, presentation, sweetness and flavour make it into an exceptional tomato.
Never-ending innovation. Continuing with its strong commitment to innovation, a year ago the company from Almeria brought out a preserve, a mouse and a gazpacho soup onto the market using this Lobello tomato, which have all been highly successful.
Behind each new development that the Caparrós Group presents are many hours of research and innovation, both in the development of the product itself and in everything that surrounds it (presentation, packaging…).
In addition to this, throughout the entire process the practices of traditional, healthy cooking are combined with the latest techniques.
The Andalusian company has always remained true to its commitment to quality for all its products, “since only in this way, with the excellence of a brand that generates confidence, can both end consumers and their loyalty be increased”, Pedro Caparrós, manager of the company states.
For the past few years the Group has been working on an approach based on social, economic and environmental sustainability, aiming its efforts at the development and promotion of the Caparrós Premium line as an instrument for differentiation.
And on this point, Pedro Caparrós, states that “in order to move forward along the ethical, responsible and excellent management route, we have a great human team that has allowed the Caparrós Group to become a sustainable business model today, based on trust and with added value in terms of quality, efficiency and profitability in the short, medium and long term”.
The year is ending with the ‘Premio Estrategia Naos’ (Naos Strategy Award) for Business Initiative for our programme “Caparrós Healthy, Social and Solidary”.
