HaciendasBio is increasing its volumes and will double its staff to deal with the growth foreseen in the demand for eco produce
The larger chains opt for a product when they detect the growth in demand by consumers, and every day it is becoming more frequent to see new ‘bio’ fruit and vegetables on the shelves of any supermarket. According to the consultant Everis, the ecological sector could generate 12,182 million euros in 2020, which would mean an annual growth rate of 26%. In this scenario, the distribution sector is extending the variety of its assortment and lengthening the seasonality of the produce, something that is not easy in this category.
HaciendasBio, a reference in ecological farming due to its wide range of produce and the volumes it offers, is growing at the same rate as the demand. Last year they reached 15,000 tonnes of their own production, and for 2018 they expect to reach 32,000 tonnes thanks to the extension of the surface area (they have added 290 hectares of crops, with the latest farm being situated in Seville) and the new handling and packaging centre (a building of 10,500 metres) that will be located in the Ecological Park being built by the company. This new centre will start operating during the second quarter of this year and its 400 hectares will house the corporate and industrial part of the company, a research centre, a Waldorf school and an energy plant. They have made an investment of 11 million euros to make it into a reality.
HaciendasBio is a multi-produce company with different fruits, asparagus, grapes and vegetables. All of them are marketed in Spain under a single brand name, Biovivo, which they presented at the last edition of Fruit Attraction. “Biovivo is a multi-reference brand name that arises from concern for health and the environment, flavour and texture, with the need to reach every corner of Spain with a wide range, striving to remove any doubts about the guarantee and quality of a category that until recently did not have a brand name. We offer ecological fruit and vegetables, available to everyone.” Under the umbrella of Biovivo there are over 40 categories of fruit and vegetables, representing 95% of the varieties consumed on the Spanish market.
Visit us at Fruit Logistica
As every year, HaciendasBio will be present at the German trade fair with a stand (Hall 18 B-03c and 18-A 03d), where it will give information and tastings of its ecological produce, covering the entire range demanded by the market.
