The tomato with certified flavour from HM.Clause has won over the most demanding consumers due to its exceptional flavour
Last October, within the framework of Fruit Attraction, HM.Clause carried out the official presentation of its first tomato brand project, ADORA, a new Marmande that is differentiated due to its brown colour, a taste that makes an impact on everyone and its firmness, which is optimum for export. Since then, ADORA has made a highly positive journey on the markets, and its international acceptance has become a reality.
“We arrived with a tomato that is truly tasty. To this we add the guarantee that each tomato labelled with the ADORA brand has passed the flavour controls and that the producers involved on the project are the companies with the greatest experience in tomatoes (CASI, Agrupalmería, Granada La Palma and for the ecological range, Biosabor). For all these reasons, it has been relatively easy for us to introduce it,” explains the person in charge of the ADORA project, Manuel Ferrer.
ADORA takes a step further in a type that has been the company’s flagship for many years. In the first place, it recovers consumers’ confidence in the Marmande, a type which, due to the fragmentation of the market, meant that consumers had found very heterogeneous varieties. This won’t happen with ADORA. Each of the tomatoes has a sticker certifying the flavour that guarantees a perfect balance between citric acid, malic acid, fructose and sucrose, enhancing the fruit’s flavour and aroma. And, in addition to this stamp, consumers can easily identify it due to its brown colour. Another great quality of ADORA is its ripening rate. “It is not a variety with long life genetics, but it does ripen very slowly and this allows it to be exported greater distances, conserving its flavour, texture and aroma.”
From this winter on, ADORA can be found in the main European supermarkets and in the most demanding markets of Spain, with the best season for tasting it being from November to the end of May, when the fruit reaches its best organoleptic properties. Ferrer recommends eating it at room temperature, in order to enjoy the experience to the full. “ADORA is the star of any dish; it is ideal for eating on its own or with a little oil.”
The good properties of ADORA have given it a place amongst the nominees for the Fruit Logistica Innovation Awards 2018 (FLIA), the most important awards in the entire fruit and vegetable sector that pays tribute to the chain’s most outstanding innovations. The ruling will be passed on the 9th of February at 2.30 pm on the corridor between halls 20 and 21 of the Messe.
