BASF | Nunhems is taking part in Fruit Attraction with the aim of showcasing the progress it has made in three of its major strategic crops: tomatoes, melons and watermelons, alongside its long-life Green Queen artichoke.
In tomatoes, the seed company has continued to make progress in resistance to Tomato brown rugose fruit virus (ToBRFV), one of the key areas shaping its varietal development in recent years. Its established varieties have been joined by materials offering high resistance (HR), including Fondón and Ivarian, as well as the Maaspower rootstock. This work has been showcased throughout the season at its Tomato Experience events, where the company has focused on combining genetic protection, productivity and fruit quality.
Melons and watermelons, key areas for growth
Melons and watermelons will once again feature prominently in the company’s proposition. At its latest Business Event for Experts, BASF | Nunhems structured the development of both crops around four pillars: productivity and quality, confidence, versatility and innovation.
In melons, the company has strengthened categories such as Piel de Sapo, Cantaloupe and Charentais, with varieties including Izalco, Aralco, Thebes and Delphes, alongside new propositions such as NUN 32408. It also continues to develop differentiated concepts in collaboration with the supply chain, including Galkia and Sunup.
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In watermelons, segmentation is becoming increasingly important. The company is making progress with mini and midi formats, new seedless striped varieties such as NUN 32408, and differentiated lines including Premium Universe and Fashion. These are complemented by concepts such as Dual Purpose, designed for varieties suitable for both the fresh market and fresh-cut applications, as well as personal-sized watermelons, with varieties such as Takemi and Ayami.
