Viveros Brokaw heads into Fruit Attraction 2026 with its sights firmly set on 2030. With more than four decades of experience, the company expects to close the year with more than 900,000 clonal avocado plants, within a total production that could approach 1.5 million plants, including seed-grown avocado, mango and other subtropical species.
Eight trial farms
To strengthen its commitment to genetic innovation, the nursery will develop a network of eight trial farms — five in Spain and three in Portugal — where it will evaluate more than ten new rootstocks from different international breeding programmes, as well as new avocado varieties under different soil, water and climate conditions.
“We continue to work with well-established clonal rootstocks such as Dusa®, which we produce exclusively for Europe, Duke 7, Toro Canyon and Borchard,” explains CEO José María Fernández Ginés.
“Our role is not to develop our own genetics, but to identify, validate and bring growers those materials that can deliver real improvements.”
The company has also implemented Lean Management, a far-reaching transformation of its working methods aimed at improving planning, standardising processes, eliminating inefficiencies, increasing traceability and ensuring increasingly consistent quality.
“Our aim is not simply to produce more plants, but to do so in a more organised, predictable and efficient way.”
At the same time, Brokaw is strengthening its service model for growers from the earliest stages of a project: analysing the farm, selecting the rootstock and variety, and planning delivery.
A clear path towards one million plants
The strategic plan established for 2030 — to exceed one million plants per year with EBITDA above 20% — is progressing “faster than expected”, according to Fernández Ginés, who has been at the helm of the company for two and a half years.
Brokaw already has the production capacity to exceed one million plants annually, so the challenge now is to consolidate this capacity in a profitable, structured and sustainable way. To achieve this, the company is focusing on four key areas: growth, leadership in clonal avocado, international expansion and innovation, with service as a fifth pillar.
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It is also worth noting that the company already generates around half of its turnover outside Spain.
Clonal avocado gains ground
Interest in clonal avocado, which accounts for more than 80% of the company’s sales, continues to grow among professional growers, cooperatives and “developers of projects of a certain scale”.
According to Brokaw’s studies, a clonal avocado orchard can achieve 25% higher productivity than one established with seed-grown plants and recover the initial investment two years earlier. Under suitable conditions, some orchards begin producing in their second year, whereas seed-grown plants may take longer to reach equivalent production levels, approximately four years.
Mango also continues to play an important role, with demand for established varieties such as Osteen, Keitt and Kent, alongside growing interest in alternatives that can extend production calendars, provide commercial differentiation or adapt to new growing areas.
Portugal, a strategic market
In terms of geographical expansion, the Valencian Community is consolidating its position as one of Spain’s main avocado growth areas, alongside specific parts of Cádiz and Huelva with sufficient water availability and mild winters, as well as some coastal areas in northern Spain.
This northern market is “more emerging and heterogeneous, but some areas are delivering interesting results”.
Portugal, with the Algarve leading the way, is becoming increasingly important as a strategic market.
“The future is not about planting avocados anywhere, but about correctly identifying viable growing areas.”
Regarding water management, Brokaw operates under ISO 9001, 14001 and 45001 certifications and estimates that advanced irrigation management can generate water savings of between 20% and 30% in new orchards. The company therefore recommends that growers incorporate soil moisture sensors and precision fertigation systems.
New stand at Fruit Attraction
At Fruit Attraction, Brokaw will unveil a new stand (Hall 9, stand 9E13), conceived as a meeting point for growers, technicians, cooperatives and investors.
The company will showcase its rootstock portfolio, its trial farm project and its new grower support model.
