Yuksel Seeds will once again be present at Fruit Attraction, this year with a renewed presence and a larger exhibition area. The company will unveil a new stand and location within the same hall, increasing its space from 60 m² at the previous edition to 80 m² this year.
“Fruit Attraction is a key event for Yuksel Seeds, and this year we wanted to take another step forward. We are unveiling a new stand, increasing our exhibition space and, at the same time, presenting new propositions that reflect the direction in which we are taking our breeding programme,” says Hicham Abba, Marketing Manager at the company.
Sweetloom earns further recognition
Among the products taking centre stage will be Sweetloom, the ribbed tomato that has become one of the varieties that best represents Yuksel Seeds’ commitment to flavour. Sweetloom returns with further recognition that reinforces its track record, having been distinguished for the second consecutive year by the International Taste Institute for its organoleptic qualities and exceptional flavour profile.
This recognition provides significant endorsement for a variety that combines differentiation, quality and flavour, consolidating Sweetloom as one of Yuksel Seeds’ flagship products.
Snack varieties
Among the new products visitors will be able to discover at the stand is the company’s new mini snack pepper, developed to offer a differentiated alternative and respond to emerging consumer trends.
The “El Chico” snack cucumber will also feature prominently. Designed for new formats and consumption habits, it reflects the company’s commitment to exploring new opportunities for added value within vegetable crops.
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Alongside these innovations, visitors will be able to discover a selection of leading varieties from the Yuksel Seeds portfolio. In tomatoes, the company will showcase Amortoma, its heart-shaped ribbed tomato, alongside Marcus, one of its benchmark pear tomatoes, and a selection of cherry tomatoes including Zitronina, Snow Sweet and Romy 406, as well as the more recent additions Minizano and Tizinano.
The portfolio will be rounded out by other crops, including the Zuzana aubergine and Quirino California pepper.
