The initiative follows a successful first stop in Milan in May 2026, during Tuttobio by Natexpo at the Tuttofood trade show. With this new programme, Natexpo aims to offer companies a more practical and targeted approach to export development.
A new format for export growth
The Business Expeditions are designed as market immersion missions, allowing participating companies to better understand local retail ecosystems, identify business opportunities and meet potential partners directly in their target markets.
Each mission combines the expertise of local market specialists with targeted business meetings, creating a structured environment for companies looking to accelerate their international development.
Market insight and qualified buyers
The programme includes market insights from industry experts, visits to leading retail outlets, B2B meetings with carefully selected buyers and exclusive networking opportunities among participants.
The turnkey package also includes accommodation and catering, allowing companies to focus fully on their business development and prospecting objectives.
According to Natexpo, the format is intended to maximise growth opportunities by providing access to relevant contacts and first-hand knowledge of each market.
Access to Europe’s most dynamic organic markets
“Through the Business Expeditions, we aim to provide organic businesses with privileged access to Europe’s most dynamic markets. Our ambition is to help them save time, gain a deeper understanding of local market expectations, and establish high-quality business contacts under optimal conditions,” explains Solène Bryon, International Development Director at SPAS Organisation.
With this initiative, Natexpo International Tour reinforces its role as a platform for connecting organic companies with new commercial opportunities in Europe, at a time when internationalisation remains a key driver for growth in the organic sector.
