Each region brings its own climate, altitude and rhythm, and that diversity is what allows Westfalia Fruit to offer consistent, high-quality avocados all year round with promotable volume all season long.
With own farms cover 700 hectares, alongside a partner grower network of 3,373 hectares, in the diverse growing regions of Antioquia, Caldas, Quindío, Risaralda, Cundinamarca, Valle del Cauca and Huilaand facilitating a reach, matched by depth on the ground, packed at the company’s packhouses in Sonsón and Guarne.
Westfalia Fruit works closely with partner growers through technical training, linking the science of the tree to the fruit that reaches the retail shelf. Growers work with balanced nutrition tailored to each orchard, precision irrigation, climate monitoring, and dry matter tracking – held to tighter standards. These controls are backed by the company’s owned nurseries, high performing root-stocks and its R&D and disease control lab. Alongside this sits reforestation and pollinator projects, restoring natural ecosystems of the regions where the company grows.
That same care carries through the journey north. Westfalia Fruit holds strict loading temperatures and full cold chain control from packhouse to port, shipping through Santa Marta and Cartagena with traceability at every stage. On reaching the United States, fruit is managed through a dual model: either ripened to specification in three to five days or held in cold storage at 41°F, then delivered to the distribution center at 40 to 42°F, so it arrives exactly as each customer needs it.
Colombia
Is one of Westfalia Fruit’s key growing regions for the U.S. market, alongside Mexico, Peru, California and Chile. This regional diversification extends seasonality and brings fruit closer to market, keeping the path from rootstock to retail consistent for customers, whichever origin the fruit comes from.
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“Colombia plays an important role in keeping our U.S. customers supplied all year round, and its proximity to the United States means fresher fruit and shorter journeys,” says Tommy Padilla, President and CEO of Westfalia Fruit North America. “With our own farms, our packhouses and a strong network of partner growers, we know the fruit, the regions and the people who grow it. That knowledge is what lets us bring real consistency to our customers in the United States, season after season.”
“Beyond the campaign itself, we are deepening our footprint in our U.S.-facing origins, particularly Peru and Colombia, where our partner grower networks are still expanding, and using regional diversification to extend seasonality and bring fruit closer to market,” says Tommy.
For U.S. retailers, foodservice distributors and wholesalers, the result is consistent, high-quality Colombian avocados all year round, delivered with the quality, service and reliability that come from knowing the ground the fruit grows in.
