Romagna PGI peaches and nectarines

Fruit Today

30/07/2026

The Consorzio di Tutela launches its new communication campaign, co-financed by the Emilia-Romagna Region

The Romagna PGI Peaches and Nectarines Consortium is launching a new communication season with a two-year campaign that will engage consumers through a contemporary, emotional approach rooted in the values that make one of Emilia-Romagna’s most iconic fruit productions truly unique.

Entitled “Romagna PGI Peaches and Nectarines – Summer Tastes Better”, the campaign is promoted by the Consortium under the SRG10 – Promotion of Quality Products programme, co-financed by the Emilia-Romagna Region. Its objective is to enhance awareness of the PGI certification, support member companies and strengthen the connection between consumers, local production and the territory.

More than a promotional campaign, this initiative tells a new story about summer, where Romagna PGI Peaches and Nectarines become a symbol of wellbeing, conviviality and the joy of living. These fruits represent far more than certified origin: they embody a lifestyle built around slowing down, sharing meaningful moments and rediscovering the value of simple things.

Across social media, the campaign will come to life through content celebrating the moments when “Summer Tastes Better”: a day at the beach, an aperitif with friends, a picnic, a sunset, a countryside escape or a refreshing break. Rather than focusing solely on food, the product will naturally become part of authentic everyday experiences, speaking first to emotions and then to nutrition.

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The collaboration with content creators follows the same philosophy. Influencers will receive a custom-designed lifebuoy featuring the campaign claim, turning it into an iconic and instantly recognisable communication element. The lifebuoy will become the campaign’s visual signature, appearing in photographs, reels and spontaneous social content that immediately connects audiences with Romagna PGI Peaches and Nectarines.

The campaign concept will also be reflected in B2B activities. A major event scheduled for April 2027 will bring together buyers, stakeholders and journalists for an immersive experience that anticipates the arrival of summer while presenting the product in an original, engaging and emotionally consistent way.

The same creative idea will be extended to a national radio campaign, where the strength of voice and sound will transform the claim into a memorable summer catchphrase. A simple, immediate and easy-to-remember message designed to accompany consumers throughout the season while reinforcing the campaign across digital channels and on-the-ground promotional activities.

This initiative is promoted by the Romagna PGI Peaches and Nectarines Consortium within the framework of the SRG10 – Promotion of Quality Products programme, funded by the Emilia-Romagna Region for the benefit of the Consortium’s member companies.