The organisation is bringing to the trade fair a message centred on trust, quality, innovation and its ability to supply berries all year round. Under its positioning as “Your Global Berry Partner”, Cuna de Platero works to meet the needs of domestic and international markets, guaranteeing a stable supply of strawberries, blueberries, raspberries and blackberries. “The trade fair represents a strategic meeting point where we can listen to the market, present our areas of work and strengthen commercial partnerships,” representatives of the Huelva-based organisation explain.
Cuna de Platero will have a 128 m² stand, located in Hall 9, stand 9D06. “Fruit Attraction is a key event for us. It allows us to stay close to our customers, share our progress and showcase the work behind every berry. We attend with the responsibility of representing our grower members, our team and a cooperative model based on quality, sustainability and commitment,” says Juan Manuel Ramos, President of Cuna de Platero.
Quality, service and year-round supply
One of the main focuses of Cuna de Platero’s participation in this year’s event will be its ability to supply berries throughout the year. This objective responds to growing demand from customers seeking reliable suppliers capable of providing quality produce and ensuring continuity of supply.
The cooperative has a well-established structure that combines the expertise of its grower members with the work of its technical, commercial, quality, production, logistics, administration and R&D&I teams. This coordination enables the cooperative to continue developing a model focused on service excellence, food safety and continuous improvement.
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The quality and freshness of its products will remain two of Cuna de Platero’s key messages at Fruit Attraction. The cooperative operates under strict food safety and process control standards, with the aim of guaranteeing safe, healthy berries that meet the requirements of the most competitive markets.
Innovation for more efficient agriculture
Innovation will be another of the pillars of Cuna de Platero’s presence at the trade fair. The cooperative continues to develop projects related to R&D&I, varietal development, process digitalisation, water-use efficiency and the application of new technologies in berry production.
These areas of work address the sector’s main challenges: improving farm profitability, optimising resources, adapting to new consumer demands and moving towards increasingly efficient and responsible agriculture.
Cooperative, social and environmental commitment
The cooperative maintains a firm commitment to sustainability, training, equal opportunities, occupational safety and the economic and social development of Moguer and the surrounding area. Its cooperative model combines the experience of its grower members with professional management that is customer-oriented and equipped to address market challenges.
