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Aldi Suisse: goodbye to fruit and vegetables by air

Aldi Suisse is preaching by its example and is banning the sale of fruit and vegetables arriving by plane.
Fruta y Verdura_ALDI

With immediate effect, Aldi Suisse has completely banned the supply of fruit and vegetables transported by air, an aspect that moves even further forward in its progress as a sustainable supermarket.

Aldi Suisse is also a pioneer in the promotion of local strawberry production and, since last year, it only advertises strawberries during the Swiss national season of this fruit.

The amount of goods imported by air available in Aldi Suisse has gradually decreased in recent years, at the same time as new, more environmentally friendly transport alternatives have been adopted. At the beginning of 2023, the chain has completed this process with the decision to not offer its consumers fruit and vegetables transported by plane.

“Sustainability in the supply chains is a keystone of Aldi’s philosophy. For this reason, one of our goals was to ensure that none of our fruit and vegetables arrived by air,” Jérôme Meyer, General Manager of Aldi Suisse, revealed. With this action, the company, whose branches reached carbon neutrality back in 2017, will reduce its CO₂ emissions even more.

In addition to the new supply policy, the retailer has also decided to change its course regarding the promotion of Swiss agriculture. Since last year, Aldi Suisse only offers strawberries during the Swiss strawberry season. Thanks to this step, the company not only supports the Swiss national red berry producers, but it is also promoting knowledge about the seasons amongst consumers.

Aldi in Spain

ALDI has maintained its expansion plans in Spain intact and has announced that during 2023 the company plans to open around 50 new establishments throughout the country. Amongst the planned new openings, the entry of ALDI in the autonomous city of Melilla during the second half of the year stands out, along with the opening of new stores in Galicia, the Balearic Islands, the Canary Islands and Asturias.

The other openings will mainly be divided up amongst the company’s strategic areas, where it will continue to consolidate its presence: the Community of Madrid, Catalonia, Andalusia and the Valencian Community, which will concentrate almost half of the growth planned in 2023.

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