The manager of Subasur, Francisco García, is a melon taster. His passion for this product has been passed on to the daily work that he performs in the company, achieving a very high quality with which he responds to his most demanding customers: brand companies. “Fortunately, there are several top companies that worry about classifying the pieces and giving them the treatment they deserve. It is a way of educating the consumer’s palate.” This handful of companies have a recognisable hallmark that guarantees, once opened, the fruit will meet the desired expectations. “The melon has become a cheap attraction and by pushing the most important idea to one side, a drop has occurred in consumption. If we continue like this, we are not heading in the right direction,” García guarantees.
Subasur has two production lines, one Premium and another one for bulk selling. It has its own production, 40 associates in different parts of Spain (Murcia, Albacete, Toledo) and it imports from other sources in counterseason (Senegal and Brazil) to offer a continuous service 365 days a year. During this campaign the volumes are predicted to increase by between 7 and 10%.
