CASI’s new speciality and image

casi

It will present important new developments and consolidate its commitment to Organic by CASI at the first post-Covid trade fair, which it will attend with its new governing board.

Cooperativa Agrícola San Isidro (CASI) will be present at the next edition of Fruit Attraction with important innovations that will mark out the start of a campaign full of challenges. The change in the Management Board, chosen in July, is setting out a new phase which, in turn, coincides with the first on-site edition after the crisis generated by coronavirus. A “new governing board, chosen by the social mass, which does not want to disappoint those who have put all their support and trust in them and will defend the organisation’s interests,” sources from the company state.

Antonio Bretones, chairman of CASI, affirms: “we are excited and enthusiastic about ensuring that our members see the very important effort that everyone has made to help our cooperative maintain the leadership that characterises it, adding years to its history and bringing together the efforts that members, workers and clients have carried out. The new campaign image bears the slogan ‘Juntos Sabe Mejor’ (Together Everything Tastes Better), because only joint work, effort and enthusiasm can bring excellent results and make things taste better.”

The leading European tomato cooperative will come to Ifema with an impressive two-storey stand (9D04) where clients will be able to discover the new specialities that have been incorporated to its product catalogue with over 30 references, the commitment being made by its Organic by CASI line and the new campaign image.

CASI has been cultivating different specialities for over 7 decades and it has introduced a wide range in recent years. This campaign it is adding the Corazon tomato to its ‘Flamenko by CASI’ line. “It is a tomato with good consistency and flavour that does not disappoint anyone, a speciality that is very different to those on the market to date, which gives value to traditional fruits and which we are sure that our clients are going to opt and value very positively.”

Additionally, the cooperative is strengthening its commitment to the Organic by CASI line, which is growing by 20% this campaign and will add another 50% in the next one. “More and more clients are opting for this type of produce aimed at aware consumers with ecological foods and where our farmers mean a great difference compared to our competitor countries,” the Manager of CASI, Jesús Torres indicates.

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