Frutas Escandell, a company that has traditionally had great experience in marketing strawberries, has witnessed how another berry is taking off on the market: the blueberry.
“We have had a positive strawberry campaign and within this boom that the berry category is experiencing, the blueberry has played an important role, and we have always had a faithful supply from Huelva,” Vicente Escandell, an executive from the Catalonian company explains.
“It is true that Spain has no consumer culture for blueberries, but it is taking off somewhat since the health benefits they provide are beginning to become known. It is strange that we are one of the large producers, and yet, it is only now that consumption is starting to become common.”
Regarding the fruit from this season, Escandell believes that the good behaviour of the flat peach is due to its sweet flavour throughout the entire campaign. “When customers know about this aspect, they remain loyal to this fruit.”
Cherries from Aragón are taking off this year, particularly in the middle harvest, due to their good quality and large size, compared to cherries from Jerte, which have had a poor harvest, with high prices.
Regarding the different purchasing communities on the market, the executive states that “the Chinese are taking over from the old shopkeepers and every day they are looking for better quality produce. They have learnt very quickly and they do not buy fruit they have not tried yet and unless it has good flavour”.
