British Growers Association adds Live Farmer to its partner network

The collaboration will give UK horticultural businesses access to practical guidance, digital resources and AI-based tools designed to improve farm management, reporting and forward planning
BRITISH-GROWER-ASSOCIATION

The British Growers Association has welcomed Live Farmer as the latest organisation to join its Partnership Scheme, strengthening the network of businesses supporting the UK horticultural sector.

Live Farmer provides a digital platform developed specifically for agriculture. The cloud-based system enables growers to collect and analyse farm data, calculate costs and plan future activity, while simplifying the management of labour, machinery and other key resources.

Through the new partnership, both organisations will work together to share expertise and provide British growers with practical information and tools over the coming year.

Digital support for farm decision-making

The Live Farmer platform brings together data relating to people, land, crops, stock, machinery, costs, yields, traceability, production, training, sales and forecasting.

Its purpose is to help agricultural businesses manage these areas from a single system and use the information generated to improve efficiency, compliance and operational planning.

The collaboration will include seasonal advice, webinars, digital resources and practical content focused on farm data, reporting and the use of artificial intelligence. These activities will aim to help growers make more informed decisions throughout the production calendar.

Practical solutions for UK growers

Lisa Stannard, head of Partnerships and Administration at the British Growers Association, said the Partnership Scheme is intended to create collaborations capable of delivering direct value to members.

“Live Farmer shares our commitment to supporting UK growers with practical solutions,” she explained. “Together, we will provide insights, expertise and resources that can help businesses operate more efficiently and prepare for the future.”

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Steve Bradstock, director of Live Farmer, highlighted the potential of digital technology to support the management of the main resources involved in agricultural production.

He said the company looks forward to working closely with growers and demonstrating how digital tools and AI can strengthen efficiency, regulatory compliance and farm planning.

A growing horticultural support network

The British Growers Association Partnership Scheme brings together organisations that contribute expertise, innovation and collaborative support to the country’s growers.

Its partners work alongside the association to provide technical information, educational materials, events and industry insight throughout the year.

The addition of Live Farmer expands this offering with a stronger focus on data management, digitalisation and artificial intelligence within horticultural businesses.

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