Princesa Amandine® will participate in Fruit Attraction 2026, from 6 to 8 October at IFEMA Madrid, in a particularly significant edition for the category, as potatoes will be the star product of the fair and will feature a dedicated programme including the 1st International Potato Symposium.
The brand will be represented through the stands of its four strategic partners in Spain: Ibérica de Patatas, UDAPA, GV El Zamorano and Campotec. Princesa Amandine arrives at the fair with an established track record, having sold 28.6 million kilos since the launch of the project and with 300 hectares under cultivation.
Quality and innovation for the 2026-27 season
At Fruit Attraction, Princesa Amandine will present its main areas of work for the 2026-27 season to customers and business partners, focusing on the consolidation of the project, quality and innovation.
The brand has also received the “Flavour of the Year” award for the fifth consecutive year, further strengthening its positioning around taste and product quality.
Jean Michel Beranger, Managing Director of Princesa Amandine Ibérica, highlights the company’s commitment to a stable supply and to maintaining its quality standards, as well as to developing long-term commercial relationships in the Iberian market.
Three formats for different occasions
Princesa Amandine’s offering also includes different formats adapted to consumer needs.
The brand markets a 1.5 kg net bag, a 400 g microwave-ready format that can be prepared in seven minutes, and a ready-to-eat Quinta Gama range, made with steamed potatoes, vacuum-packed and seasoned with Provençal herbs.
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The range is designed to respond to different consumption occasions and make potato preparation at home easier.
Four meeting points at Fruit Attraction
Professionals visiting Fruit Attraction will be able to discover the Princesa Amandine offering at the stands of its four partners.
UDAPA will be at stand 10F14 in Hall 10; Ibérica de Patatas at 5C06 in Hall 5; GV El Zamorano at 10E20 in Hall 10; and Campotec at 8C08 in Hall 8.
Princesa Amandine’s presence across these four locations will showcase the development of a project that combines local production, quality, innovation and commercial growth around a differentiated potato variety.
