“The slogan is a statement of intent in itself: Real Exotic Taste. We want to differentiate ourselves through flavour and quality,” says Jordi Sánchez, Product Manager Exotic & Berries at the company.
The brand has been created with the aim of bringing together, under a single identity, a selection of tropical fruits with personality and a clear focus on flavour. Passion fruit, lulo, pitahaya, babaco, baby banana, tamarillo and sapote will form part of the range that Fruits Ràfols is developing with specialised growers, adapting origins and availability according to each product.
“We want to prioritise fruit with good flavour, consistent quality throughout the year and characteristics that allow it to stand out beyond its appearance,” Sánchez explains. Sweet Panda also reflects this character in its visual identity: fresh, friendly, recognisable and bold, with a colour palette inspired by the diversity of the fruits it will bring together.
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Helena Ràfols, Deputy Managing Director of the company, expects the first boxes to arrive at Mercabarna shortly. “We are already working with our growers in Colombia and Ecuador to bring the brand to life. We want our suppliers to feel comfortable, we want to do things properly and, to achieve that, we need to respect their production schedules,” she adds.
