The report identifies Morocco as the main driver of expected growth in Southern Europe and North Africa, supported mainly by the expansion of production areas.
In 2025, the country had 6,800 hectares planted, of which 5,800 hectares were already in production, achieving a harvest of 84,940 tonnes, 18.4% more than the previous year.
According to the IBO analysis, this growth was not linked to improved yields. The arrival of new hectares into production contributed around 14,940 additional tonnes, while yield evolution reduced the final balance by approximately 1,740 tonnes.
Average productivity stood at 14,645 kilograms per hectare.
The challenge will be finding markets for the new volumes
The strong expansion of production area now raises a commercial challenge: identifying markets capable of absorbing the expected increase in supply over the coming years.
In 2025, Morocco exported 82,590 tonnes of fresh blueberries, according to the report.
Spain was the leading destination, receiving 43,110 tonnes, followed by the United Kingdom with 20,180 tonnes. Together, both markets accounted for around 77% of recorded exports.
This high concentration highlights the importance of diversifying destinations as new plantations progressively reach full production.
Weather conditions affected the commercial window
The 2025/26 season also demonstrated the extent to which weather conditions can influence Moroccan blueberry availability and its position in international markets.
Between November 2025 and January 2026, heavy rainfall and low temperatures delayed production by up to three weeks in northern Morocco and around ten days in Agadir.
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The lower availability coincided with a shorter Chilean season and production delays in Spain and Portugal.
In this context of reduced supply, the IBO notes that average Moroccan blueberry prices remained at higher levels during this period.
Blueberry growth to be discussed in Tangier
The evolution of Moroccan blueberry production and commercialisation will also be addressed during the programme of the 43rd International Berry Seminar Morocco 2026, organised by Blueberries Consulting in Tangier.
Among the topics to be discussed is the current situation of berry crops in the country, presented by Amine Bennani.
Meanwhile, Cindy Van Rijswick from Rabobank Research will analyse trade flows and consumption trends within the global blueberry industry, while Thomas Grandperrin from Agronometrics will focus on market data analysis and its application to decision-making.
With new plantations progressively entering production, Morocco’s challenge will not only be to increase supply, but also to develop new markets, manage commercial windows effectively and maintain profitability in a scenario of significantly higher volumes.
