Events

Italy leads foreign exhibitors at Fruit Attraction 2026

Fruit Today

30/09/2026

Italy will once again play a prominent role at the upcoming edition of Fruit Attraction, with 322 companies participating across approximately 7,870 m² of exhibition space. This makes Italy the largest foreign participating country by number of companies, second only to Spain

A record-breaking edition

The 18th edition of Fruit Attraction will take place from 6 to 8 October at IFEMA MADRID, reaching record figures this year with 2,500 exhibiting companies from 78 countries, 162,000 m² of exhibition space and an expected 121,000 professionals from more than 150 countries.

Against this backdrop, the Italian Trade Agency (ICE) will participate with a collective of 108 Italian companies, supporting them in promoting and marketing their products in the Spanish and international markets.

108 companies in the Italian pavilion

The ICE collective will be located in Hall 4, where participating companies will showcase a broad range of Italian fresh produce and horticultural specialities.

This initiative is supported by the Embassy of Italy in Madrid and the wider Italian System in Spain, reinforcing the country’s presence at one of the leading international events for the fresh produce sector.