Dulcis™, the 100% Italian premium green kiwi, has made its debut in Dubai, in partnership with Majid Carrefour, marking a new chapter in the brand’s international expansion journey.
It is a distinctive addition to the premium segment in the Middle East: a softer green kiwi that is highly succulent and naturally sweet—ideal for a market that prizes fruit with intense flavour and low acidity.
Building on positive results in Europe, from Portugal and the United Kingdom to the Scandinavian countries, Dulcis™ is now crossing continental boundaries to arrive in Dubai, an international gateway and the Middle East’s leading market for premium produce. This move signals the start of a new phase of global development for the 100% Italian green kiwi.
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In its second commercial season, Dulcis™ is gaining international
Exclusively distributed by Alegra (the commercial arm of Apo Conerpo), Apofruit Italia and Orogel Fresco, Dulcis™ sits at the heart of a 100% Italian venture that combines varietal innovation, fruit growing expertise and a strong brand identity.
In a dynamic market such as the United Arab Emirates, which highly values premium products of certified origin, Dulcis™ positions itself as a breakthrough product capable of combining Italian quality with a taste experience well-suited to the preferences of international consumers.
