FRUIT AND VEGETABLE NEWS

GUÍASÁLIMENTARIA-ESTADOS-UNIDOS

New dietary guidelines for the U.S. population

The new dietary guidelines for the U.S. population have recently been published, under the simple slogan “eat real food”, with the aim of making the United States healthy again (“To Make America Healthy Again”). In addition to a visual change — reversing the traditional food pyramid — the guidelines focus on avoiding highly processed foods in order to reduce the intake of salt, sugars and saturated fats, and to encourage a return to the consumption of fresh foods

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mercosur

European fruit loses ground under Mercosur deal

The EU Council has backed, by majority, the signing of the Association Agreement with Mercosur, which is expected to be formalised on 17 January. The agreement improves access for fresh fruit and vegetables from Argentina, Brazil, Uruguay and Paraguay to the EU market, but offers very limited opportunities for EU producers. On the contrary, it risks widening an already unbalanced trade deficit, as in 2024 imports reached €984 million, while exports amounted to just €255 million

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bayer-strawberry

Bayer to launch innovative strawberry variety

The new variety Baya Solara directly addresses the pressing production challenges for growers, combining high yield potential, disease resistance, and labor efficiency / Launch represents a cornerstone of the company’s strategic expansion into the strawberry market

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PERUBIAN-BLUEBERRY

Peruvian blueberry exports reach 333,284 tons by week 52

Peru’s 2025/26 blueberry campaign has reached an accumulated volume of 333,284 tons by week 52, representing a 19 per cent increase compared with the previous season. Export activity has remained at elevated levels throughout the peak period, reflecting the scale of supply available to key markets

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