FRUIT AND VEGETABLE NEWS

ILIP bring Italian innovation to Saudi Arabia and Germany
The Bologna-based company expands its international presence by participating for the first time in two leading events for the fruit and vegetable sector: Saudi Agriculture (Riyadh, 20-23 October 2025) and expoSE (Karlsruhe, 19-20 November 2025)

Fyffes launches the “Eat ’em, Like ’em, Love ’em” campaign in 488 Morrisons stores
Fyffes and Morrisons announced a major in-store brand activation campaign for bananas and pineapples across 488 Morrisons locations throughout the United Kingdom

EU must adapt CAP funding and financial tools to safeguard the F&V sector
Freshfel Europe participated in the 11th Annual EU Conference on EAFRD Financial Instruments, held in Milan. The event, entitled “Financing the transition to resilient EU agri-food systems and sustainable farming” brought together policymakers, financial institutions, and agri- food stakeholders to explore innovative financial tools supporting the green and digital transition of European agriculture.

Ghana secures €154M from Italy to transform agri-food systems
Ghana has secured a €154 million financing agreement from the Italian government under the project titled “Strengthening Agri-Food Ecosystems in Ghana” to boost food security and modernise the country’s agricultural value chain

Parliament ready to start talks about simplifying EU agriculture laws
MEPs adopted a negotiating position for talks with the Council on simplifying the EU’s common agricultural policy

Fyffes completes sale of Sol Group melon operations to Martori Farms
Martori Farms Acquires SOL Group creating a market leader with a year-round melon supply for consumers

FairFruit shares its U.S. market vision
The group will deepen its commitment to customers by supplying an expanded range of specialty vegetables and launching exciting lines – all sourced with integrity from Guatemala and Peru

Central American exports grow 10% under new U.S. tariffs
Almost six months after the United States implemented a 10% universal tariff on imports, exports from Central America and the Dominican Republic to the U.S. have continued to increase, supported by higher international prices and pre-shipment strategies

Westfalia Fruit’s varietal avocado program leads the sector
Home to the largest privately funded subtropical fruit research facility in the world, Westfalia is using the genetic library to accelerate the development of next-generation avocados

Presentation of the book “Perfiles”
Our publication, Fruit Today, presented its second compilation book featuring the personalities profiled in our magazine during the Madrid trade fair

Freshfel: Europe cannot build a sustainable future on an unsustainable diet
A wake-up call for the EU to reorient food, health, and agricultural policies towards fresh produce

Catalytic Generators strengthens its global presence with innovative ripening solutions
After a successful participation at Fruit Attraction in Madrid, Catalytic Generators prepares to showcase its ripening expertise at the IFPA Global Produce & Floral Show in Anheim, October 16-18






