Pera Italia: The market season is started

pera abate

These days Origine Group started to ship pear “Pera Italia” to Far East markets (India, Malaysia, Indonesia, Hong Kong), which showed interest in this typical Italian excellence production. Shipments follow the product samples sent by air. The varieties concerned are William and Santa Maria.

Contacts of these markets were established during the 2017 fairs, Fruit Logistica and Macfrut. We are proceeding to the marketing actions to the Far East markets – informs the general manager of Origine Group, Alessio Orlandi – and “we will looking for new partners during Asia Fruit Logistica in Hong Kong (6-8 September) where we will propose our brands of excellenc Pera Italia in addition to the already known Sweeki for premium kiwis. ” In Hong Kong will be present Alessio Orlandi with sales manager Reen Nordin, in addition to the Managing Director Alberto Garbuglia.

Origine group is working to prepare the  Pera Italia European season. Contacts are already in progress with the Italian and foreign Buyers of Supply chain, in particular Germany and France. Some shipments of Abate have already sent in France. “We believe that we are able to have a premium product and we are confident that we can meet the Italian and foreign final consumers with quality fruit covered by a guarantee brand that can raise the perceived value of an Italian excellence,” Orlandi concludes.

COMPANY PROFILE Origine Group

The consortium Origine Group was established on August 7, 2015 by the strategic alliance between 9 Italian  companies leaders in  fruit and vegetables markets and growing. The consortium – founded by Afe, Apofruit, Fruit C2, Gran Frutta Zani, Kiwi Uno, Op Kiwi Sun, Pempa-Corer, Salvi-Unacoa, Spreafico – consists of companies already firmly present on national and international markets with total turnover Of over 1 billion euros, which have pooled their resources to deliver  top-quality product, working together on innovation and new varieties to emerge in a global market. This new pole aim to develop his business by  2 products of Italian excellence, pears and kiwis which the total production is over 200,000 tons. Two brands available to the consortium: Sweeki for kiwi and Pera Italia for pears.

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