The trials carried out in the Dutch company’s nurseries have confirmed that the variety, which is very significant due to its great flavour in winter productions, develops all its potential in cold climates.
The collaboration between the two companies, which started two years ago, has been consolidated with the new trial space where Planasa will work, in the installations belonging to Berrybrothers in the town on Roggel.
The leading company in the red berry sector in Holland will take charge of developing the new varieties and testing them before their final launch onto the market, in the specific conditions of the Dutch climate. In fact, Berrybrothers were the first to successfully grow the Pink Rosita variety in these weather conditions.
Thanks to the trials carried out with Berrybrothers, Planasa, the company that is the genetic improvement leader in variety innovation, will obtain key on-site information regarding its varieties, which will allow the necessary adjustments to be made to reach the desired characteristics in each berry variety.
Agreements in Germany and Holland
This initiative forms part of Planasa’s strategy to introduce its varieties in Holland and Germany. The goal is to seal collaboration agreements with companies in the red berry sector and with benchmark plant nurseries, to test their varieties in conditions that are as similar as possible to the farmers’ and to propagate the high-quality vegetable material that is needed by these farmers to obtain the best yields.
Planasa is a company that is deeply rooted in the province of Huelva, specifically in Cartaya, where it has a trial field for red berry varieties. Its R&D+i department is one of the most active in researching genetic improvement and developing new varieties.
Planasa is a world leader in the agrifood sector, specialising in developing the new generation of berry varieties: bilberries, raspberries, strawberries and blackberries. In addition to red berries, Planasa also has wide experience and great tradition in other products such as garlic, asparagus or avocados.