Fruit Attraction is a strategic event for Bejo. The company will take part in the trade fair with a space designed to facilitate meetings with growers, distributors and industry professionals. Its stand, located in Hall 9, stand 9C29, features an open and welcoming design, with particular emphasis on products, people and the relationships the company maintains with the sector.
The claim “Exploring Nature Never Stops” will once again accompany Bejo’s presence at the event. Bejo sees it as a summary of its commitment to varietal innovation, sustainability and close relationships with growers, three pillars that will also shape the image and content of the stand. The concept aims to showcase the company’s work and reinforce its local identity.
One of the main new features this year is the “Organic from the beginning” themed area, created to commemorate 30 years of ECO. Through this space, Bejo highlights the path it has followed over these three decades in organic production and the solutions it has adapted to the needs of this segment up to the present day.
Products will also play a prominent role. The stand will feature a display of fresh produce and seed technology designed to showcase different varieties and crop solutions. The company will maintain its focus on quality, innovation and responding to the current demands of the horticultural supply chain. Among the products highlighted by Bejo are the pointed cabbage Red Power and NCC seed, together with other varieties that the company will unveil progressively.
Looking ahead to the new season, Bejo remains optimistic and intends to continue consolidating its position in the main horticultural crops across the Iberian Peninsula. Rather than anticipating substantial changes compared with the previous year, the company is pursuing an evolution based on continuous improvement and strengthening its value proposition.
RELATED NEWS: Bejo strengthens its position in Almería with Sintra and Alecto
The strategy will remain focused on developing and offering varieties capable of combining productivity, market quality, resistance and adaptation to the current requirements of growers. Bejo links this approach to close collaboration with growers, distributors and the rest of the food supply chain, maintaining a consistent line of work in keeping with the message “Exploring Nature Never Stops”.
Beyond its commercial dimension, the company sees Fruit Attraction as an opportunity to share knowledge, listen to the needs of the sector and strengthen long-term relationships. For this reason, the stand has been designed to encourage conversation and exchange with visitors, while also allowing them to gain first-hand insight into Bejo’s vision for the future of professional horticulture.
The company will use its participation to underline the importance of innovation, sustainability and the development of solutions that help growers respond to the current and future challenges facing the horticultural sector. With this approach, Bejo aims for its presence at Fruit Attraction to reflect not only its range of varieties and seed technology, but also its commitment to maintaining close and lasting relationships with all players in the supply chain.
