Their strength, protection and versatility of formats allow them to adapt to the characteristics of each product and help optimise packaging and logistics processes. At the same time, their performance helps preserve fruit and vegetables throughout their journey, contributing to a longer shelf life and reduced product losses. In addition, as new packaging is used each time, cardboard provides the safety and hygiene conditions required for fresh produce.
Beyond its protective function, packaging is also an important communication tool. The extensive printing and customisation possibilities offered by cardboard make it possible to enhance product image, promote brands, stand out at the point of sale and connect with consumers.
These advantages are complemented by its circularity. Natural, renewable and recyclable, corrugated cardboard is a material fully integrated into the circular economy and a recycling leader in Europe, reinforcing its role as an ally of the fresh produce sector.
