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Freshness and flavour, Rijk Zwaan’s flagships

The seed company arrives at Fruit Logistica with its most emblematic concepts, Knox and two-coloured Sweet Palermo

From the 8th to the 10th of February, Rijk Zwaan will be present at the Berlin trade fair to continue promoting some of its main achievements in the field of variety R&D+i. One of these is Knox, a feature that is present in a dozen lettuce varieties already on the market and that allows the oxidation to be delayed in the processed produce, making it stay fresher for longer. In this way, retailers can improve the management of their stock, reducing produce rotation, whilst consumers can eat lettuces that are perfectly fresh for a few days more. In order to achieve this, the company has been developing an exhaustive research programme over a ten-year period and it is now working on continuing to apply it to new varieties. Thanks to this innovative characteristic, the sector continues to move forward and in the future this could encourage the consumption of ready-to-eat salads, since one of the main disadvantages of this type of product is usually its short shelf life. On this aspect, Knox allows the modified atmosphere in the packages of pre-prepared products (giving an unpleasant smell when opening the pack) to be reduced.

In the pepper segment, at the Berlin Messe, Rijk Zwaan will show another of its best known and successful concepts, Sweet Palermo but, in this case, it will strengthen the presence of the two-colour format. The combining of the Sweet Palermo red and yellow varieties in the same pack has already experienced an important response by Central European and Scandinavian consumers thanks to its “surprisingly sweet” flavour, the versatility that it offers on a culinary level (it may be eaten raw in salads or as a snack, for example and when they are combined, they offer a more eye-catching appearance), without forgetting their excellent conservation.

The company’s stand may be visited in Hall 1.2, stand A-14.


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