Having met its goals on sustainable and environmentally-friendly production, the company from Moguer is designing an extensive packaging range.
During the last campaign the company launched a special gift packaging “LOVE”, coinciding with St. Valentine’s Day. Today, this “LOVE” range now has two different cases and in addition to this, the packaging family is being extended in order to make them specific to the different markets. Even the labelling will be renewed with transparent labels. All these new packaging features will be presented at the trade fair Fruit Logistica, in Berlin.
Grufesa’s production surface area this year will rise to 450 hectares of strawberries, which means a 3% increase compared to the previous year. Furthermore, the cooperative is committing itself to diversification in berries, with a small production of blueberries, which it will market under the brand name, ‘Mr. Blue’.
Grufesa has become a reference for sustainability and environmentally-friendly operations. The Food Chain Partnership project, orchestrated by Bayer, has meant that since 2010 it has been possible to produce sustainable and natural strawberries on 100% of its hectares. In the near future, it will also have a certificate that backs this good work.
Furthermore, thanks to the IG4 technology, all the crops are fitted with biometric probes to measure different parameters: humidity components, water consumption, temperature, fertilizer elements used, etc. Using this system, the cooperative saved up to 30% of its irrigation water and gave the plants only the nutrients they required.
Grufesa has adopted a new, innovative production method, which values a respectful process in order to obtain sustainable fruit above everything else. For this reason, this company’s strawberries and blueberries are called ‘The Healthy Berry’, a slogan that is backed up by the company’s actions.
With a painstaking marketing process, the company has started up a new slogan that brings it closer to the land: “Our roots, the future to follow”. On this point, the company’s manager, Carlos Cumbreras, explains that “we do not want it to be just something we say, a slogan, but rather that it is reflected in Grufesa’s daily activity”.
Regarding the markets, as well as its more traditional ones in continental Europe, the company is planning to grow this year in the United Kingdom, a country which up to now has been an insignificant purchaser.
