Diego Martínez, manager of the company bearing his name, shows his optimism
With daily sales volumes that reach a million kilos, the company’s potential is based on its important diversity of products and campaigns, as it is one of the most dynamic companies at this food hub.
Regarding the current season, the executive indicates that “sales have been very fluid, although the lack of stone fruit has been obvious throughout the market due to the production cutback all over Europe.” However, “invoicing in this category should be high.”
In mid July, another star fruit of the season, the melon, also recorded an important price rise (around 25 cents per kilo) due to the gap between different producing regions. “It is a problem that will be sorted out soon, when La Mancha starts producing important amounts.”
The Aragon cherry volume, with good size and quality, is also surprising at the end of July, due to the general late production.
In the summer season, one of the most outstanding products is the “melona” watermelon, weighing between 15 and 20 kilos, coming from in order of production: Morocco, Italy or Seville. “We have marketed up to around 10 million kilos, as it is a product that is highly appreciated by the Arab communities in France and Belgium, where we export.”
Corridor selling continues to show positive behaviour (the Group is one of the companies that has most stands in the market, with 15 in total). “The companies in Mercabarna have good results because they have known how to adapt to all kinds of changing circumstances in society. When it seemed that we were about to start suffering because the fruit and vegetable chains closed down, different foreign communities appeared that revived the market and are giving us stability through sales for their retail businesses,” Martínez comments.
The company’s significant specialisation is in exports all over Europe. And with regard to distribution, the Group supplies different chains from Eastern Europe.
