Camposol has started the 2026/27 blueberry season with strong momentum in China, one of its most strategic markets in Asia. Between weeks 18 and 25, the Peruvian company shipped 342 tonnes of fresh blueberries to China, representing a 631% increase compared with the same period of the previous season.
The result reinforces the position reached by Camposol during the 2025/26 campaign, when it exported 9,020 tonnes of blueberries to Asia, equivalent to 16.5% of Peru’s blueberry exports to the region. In that season, the company became Peru’s largest blueberry exporter to Asia and the leading supplier to the Chinese market, with 7,564 tonnes shipped to China, representing 84% of its Asian volume.
A strategic market for Camposol
The start of the new season coincides with the consolidation of 凯沛果 (Kai Péi Guǒ), the brand identity Camposol officially presented on 21 July at the Shouheng International Agricultural Market in Gaobeidian.
The brand has been developed specifically for the Chinese market, with the aim of strengthening the company’s connection with local consumers and reinforcing its long-term commitment to China.
“China has become one of the most strategic markets for Camposol, and 凯沛果 represents our long-term commitment to bring this market the very best of what we do. As we begin the 2026/27 season, we remain focused on delivering consistent quality to Chinese consumers, while continuing to invest — through programmes like Origen — in the next generation of blueberries,” said Ricardo Naranjo, CEO of Camposol.
A brand created for China
The name 凯沛果 is composed of three characters. “凯” evokes victory and vitality and echoes “Cam”, from Camposol; “沛” conveys abundance, fullness and energy, and includes the radical for water, a symbol of life and nourishment; while “果” means fruit.
According to the company, the name preserves the essence of Camposol’s original identity while conveying associations with health and vitality in the Chinese market.
The development process included more than 300 name proposals, linguistic validation with native speakers across six dialects and prior legal verification.
“凯沛果 is the identity we developed specifically for the Chinese market. It was a rigorous process: more than 300 name proposals, linguistic validation with native speakers across six dialects, legal verification. We did not improvise. We invested. Because China deserves that,” said Luis Miguel Baanante, China Manager of Camposol.
Quality and shelf life
To align with Chinese consumer preferences, Camposol’s operations team maintains strict control over cultivation and post-harvest handling, with the goal of ensuring that every batch retains excellent firmness and shelf life upon arrival at retailers.
According to the company, local retailers have highlighted Camposol blueberries for their long shelf life, stable quality and balance between sweetness and acidity.
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Camposol’s presence in China dates back to 2018, when the company opened its local subsidiary. Since then, it has built a broad commercial network across multiple sales channels, gradually expanding from mainland China to the wider Asian market.
Logistics and innovation
Camposol’s strategy in China is also supported by logistics and innovation. The Port of Chancay has significantly shortened shipping times to China, and Camposol was among the first Peruvian companies to export blueberries through this route.
In November 2025, the company signed a letter of intent with COSCO Shipping Lines Peru to strengthen logistics efficiency and quality control for shipments to China.
This strategy is reinforced by the US$400 million in financing secured in December 2025, part of which supports the Origen breeding programme, launched in February 2026. The programme seeks to address key challenges for the blueberry sector, including productivity, consistent quality and adaptability to the world’s most demanding markets, through a single-origin model.
New varieties for future growth
In the coming years, Camposol plans to continue bringing new blueberry varieties to market. Through 凯沛果 (Kai Péi Guǒ), the company aims to offer Chinese consumers fresh, flavourful and consistently high-quality blueberries, while strengthening its position as a leading Peruvian supplier in Asia.
