The collaboration brings together ICOEL’s more than 50 years of experience in distributing technology for fresh produce packing houses with INDUSER’s specialisation in associative weighing systems and multi-format packaging solutions for fresh fruit. The complementary nature of both companies will allow them to develop projects covering everything from product handling and preparation to final weighing and packaging.
This agreement was recently formalised by Bruno Stravato, CEO of ICOEL, and Pedro Martínez Lázaro, Chief Business Officer of INDUSER, who will lead the development of new commercial and technological opportunities in the Italian market.
Among the most immediate objectives is the promotion of projects linked to products such as cherries. In the long term, both companies will work to increase the implementation of increasingly integrated lines, capable of simplifying the day-to-day operations of packing centres and improving their performance.
The collaboration also reinforces one of INDUSER’s strategic pillars: offering a close and efficient service in each of its markets. Thanks to ICOEL’s local expertise, Italian customers will benefit from more agile, specialised support aligned with the specific needs of their activity.
INDUSER and ICOEL share the same vision, based on innovation, customer focus and active listening to the market. These principles have guided the evolution of both companies and will continue to shape the development of their solutions.
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The collaboration will focus on the development of automation, weighing and multi-format packaging solutions for the full range of products currently covered by INDUSER, including tomatoes, cherries, blueberries, stone fruit and nuts, among others, with particular attention to agricultural products with the greatest potential in the Italian market.
For customers, this partnership offers the advantage of having a reference partner capable of providing technical knowledge, sector experience and local assistance. In addition, the proximity of the team in Italy will facilitate communication and speed up project development.
As part of this strategy, ICOEL will promote the latest innovations developed by INDUSER, including the PGF series weighing and packaging machines, associative weighing solutions and equipment designed to adapt flexibly to continuous changes in formats and production needs.
This alliance marks a further step in consolidating a more comprehensive offer for the Italian fresh produce industry, combining technology, proximity and a shared vision of the future of automation.
