FRUIT AND VEGETABLE NEWS

“The sector must adapt to a new market reality”
The future of Mercamadrid is a concern for a significant share of the companies operating within the market as well as for all suppliers linked to the food hub

Mercamadrid reached 2 million tonnes in 2025
Mercamadrid achieved a record figure of 2 million tonnes of fruit and vegetable trade. Fruit Today spoke with the organisation’s communications department, which highlighted the importance of this wholesale market within the European context

“Our Golden apples only come from the northern hemisphere”
Fruit Today Magazine spoke with Ernesto Sánchez Jr., executive director of the company, about the evolution of the apple campaign and other categories handled by the Madrid-based firm

Cultivar: “Non-EU customers are gaining prominence”
Fruit Today magazine interviewed Sandra Sitjar, company executive, who spoke about the growing presence of non-EU customers in wholesale market floor sales and how the company is strengthening its banana business

The British Asparagus Conference returns: A key event for the UK asparagus industry
The Asparagus Growers Association is delighted to announce the return of the biennial British Asparagus Conference, taking place on Wednesday 15 July 2025 at Norchard Farm, Kidderminster, DY13 9SN, from 8.00 am to 4.00 pm, kindly hosted by G’s

“We are living through a period of uncertainty”
In a context marked by price pressure, geopolitical uncertainty and rising logistics costs, the fruit and vegetable trade is going through a particularly demanding phase

ASOMAFRUT works to ensure continuity beyond 2032
Mercamadrid has entered a new institutional phase after becoming a fully public entity under the Madrid City Council, marking a shift to a direct management model with no time limit, removing the previous expiry horizon set for 2032

Agrícola Navarro de Haro invests €12 million in new facility
The Almería-based company accelerates its transformation with one of the biggest challenges in its history

Los Crespos produces 13 million watermelon plants
The Almería-based nursery records 10–15% growth compared to the previous year and consolidates its expansion in Portugal

Almería could exceed 10,000 hectares of watermelon
The campaign starts under climate pressure, with delays in early cycles and expected normalisation in May

Fashion: “The Wall Street of watermelon”
Joaquín Hidalgo, General Coordinator of Grupo AGF, analyses the start of the 2026 campaign ahead of its 25th anniversary

Senegal, a strategic origin for counter-season supply
SAT AgroAlmanzora approaches the origin transition in watermelon with positive results after closing the Senegal counter-season campaign, which, according to Luis Candil, delivered highly satisfactory outcomes






