FRUIT AND VEGETABLE NEWS
VentureFruit launches ADORE™, a new premium apple brand
The global programme brings together complementary varieties developed to maintain fruit quality under rising temperatures, with 120 hectares already licensed in Catalonia
Italian Secretary of State Luigi D’Eramo visits Madrid
The Italian official highlighted the strategic importance of food security, the need for stronger support for agriculture and greater reciprocity in EU trade relations with non-EU countries
Fruit Attraction closes record edition with more than 121,000 professionals
The trade fair, organised by IFEMA MADRID and FEPEX, brought together 2,500 companies from 78 countries and recorded 55,200 concurrent visitors on its second day
VIP strengthens its position in Spain and receives the BAMA Sustainability Award
The Val Venosta Association of Fruit and Vegetable Cooperatives increases sales in the Spanish market by around 1,400 tonnes and is strengthening its offering for year-round supply
VOG takes its category strategy onto the pitch to drive apple category growth
At Fruit Attraction, VOG presented its strategic approach to strengthening the apple category, using football as a metaphor to highlight the importance of understanding consumers and building the right assortment with retail partners
Carrefour sells 35 properties in France and Spain for €290m
The sale and leaseback deal will allow the retailer to unlock value from its real estate portfolio while continuing to operate the stores
Hortifrut strengthens its EMEA strategy with Carmelo Gabarro
With 26 years of experience at the company across genetics, production and management, Carmelo Gabarro will lead Hortifrut’s operations in Europe, the Middle East and Africa
Chiquita brings innovation, sustainability and iconic brand experiences at IFEMA
From next-generation banana varieties to consumer engagement, Chiquita showcases its vision for the future of the category in Madrid
Von der Leyen opens Organic Congress amid CAP debate
As negotiations on the next EU budget and Common Agricultural Policy (CAP) shape the future of European food and farming, over 260 representatives of the organic movement, policymakers, farmers, businesses, researchers and civil society are gathering in Cork for the European Organic Congress 2026
Dulcis™ unveils ‘Ready to love it’, a new positioning for the premium green kiwi
The brand enters a new phase of growth with a campaign built around everyday moments and different consumer profiles, as production reaches 4,350 tonnes
Zespri™ boosts Northern Hemisphere supply
Zespri™ expects a strong Northern Hemisphere season, with estimated production of 28 million trays (99,000 tonnes) of Zespri™ SunGold™, up 16% on the previous season
Sorma Group debuts EVA-700 and Ultra-Scan at Fruit Attraction
The company is presenting its new automated pre-grading machine and an inspection system that analyses fruit from the surface to the inside, alongside other solutions designed to make the fresh produce sector more profitable, sustainable and future-ready
