FRUIT AND VEGETABLE NEWS
Freshfel Europe’s Consumption Monitor 2026: A stronger consumer-based approach is needed
Freshfel Europe’s latest edition of the Consumption Monitor indicates that the EU fresh fruit and vegetable consumption in 2024 slightly increased to 355.71 grams per day per person
EU detects banned substances in fruit and vegetables from Egypt
AVA-ASAJA association denounces Egypt’s repeated breaches and calls on Brussels to step up controls to avoid putting consumer health at risk
Zespri presents NutriTour to bring its nutritional proposition closer to consumers
The company is launching an experiential action to amplify its new European campaign, “Loaded with Nutrients”
A healthy lifestyle, key to living longer and better
Healthy ageing is no longer understood simply as living more years, but as maintaining physical, cellular and metabolic functionality for as long as possible. In this new approach to longevity, daily habits play a decisive role, moving beyond the traditional idea that ageing depends almost exclusively on genetics
Hail causes severe damage to Belgian fruit production
The hailstorm recorded has caused significant damage to fruit farms in Flanders, particularly in regions such as Dormaal, Borgloon, Lanaken and Rijkel. According to vilt.be, several growers have suffered severe losses, with some orchards almost completely destroyed
Hortifrut exits the cherry business
Chilean multinational Hortifrut has decided to end its direct cherry production and export operations in Chile in order to focus its efforts on the berry business, the segment that has formed the core of the company’s strategy since its foundation
Fyffes launches summer pineapple campaign to brighten up BBǪ season
Sweet, juicy pineapples take centre stage this summer
Sormac establishes Southeast Asia hub in Bangkok to strengthen Asia-Pacific presence
Sormac, a global specialist in vegetable and fruit processing technology, has announced the establishment of a new Southeast Asia Hub in Bangkok, Thailand, reinforcing the company’s long term commitment to customers and partners across the Asia-Pacific region
India’s blueberry industry gains momentum as grower interest continues to rise
India’s emerging blueberry industry continues to gather momentum, according to Jamie Petchell, Co-Founder and Director of Global Plant Genetics (GPG), following his recent visit to Fresh India Show 2026 in Mumbai
Seven Superior Taste Awards picked up
Mastronardi Produce®’s flagship SUNSET® brand has earned seven Superior Taste Award certifications. The honors celebrate the flavor of Campari® brand cocktail tomatoes, Angel Sweet® tomatoes, WOW® Dreamberry™ strawberries, Pop Its™ bite-sized cucumbers, Tomato Branch™ on-the-vine tomatoes, Flavor Bombs® on-the-vine tomatoes, and SUNSET WOW Joyberry™ blueberries
World Cup could support papaya demand amid abundant Mexican supply
Mexican papaya supply continues to exceed demand, keeping pressure on the market and prices. According to Lance Peterson of Super Starr International, there is currently a large volume of fruit available, with supply levels broadly similar to those seen at the same point last year
Spain’s potato area grows, but production remains stable
Spain’s potato sector has seen a recovery in cultivated area over the past three years, although production has remained broadly stable. The figures come as the sector marked International Potato Day, celebrated on 30 May, highlighting the strategic role of potatoes in food security and healthy diets
