FRUIT AND VEGETABLE NEWS
Bayer Seminis backs Calidus and Galdius to gain share in cucumber
The company expects a slight rebound in cucumber acreage next season due to Parvispinus, positioning its new varieties as a growth driver in Almería and the Costa de Granada
Mercabarna: 2025, a year of strong sales momentum
Susana Aspuro, Mercabarna’s Markets Coordinator, spoke to Fruit Today magazine about the positive performance of fruit and vegetable sales in 2025, which increased by 1.6% compared with the previous year, surpassing 2.3 million tonnes
Fruits Ràfols strengthens its commitment to premium berries
The Mercabarna-based company reports a successful berry season while advancing the launch of its three new proprietary brands: Black Panther, Blue Shark and Red Lion
“Customer loyalty is earned through a quality product”
Operating from both Mercabarna and Mercamadrid, Frutas Plasencia maintains a direct relationship with its customers, built on the trust generated by quality produce
Escandell: balancing winter strawberries with summer melons and watermelons
Aida Escandell, Sales Representative at Frutas Escandell, reviews a strawberry season marked by heavy rainfall, strong summer demand and changing buyer profiles
Diego Martínez expands its facilities to strengthen its commercial capacity
The Catalan company enters a new phase of growth with the expansion of its facilities and the addition of new product lines
Grupo LC: “The business model is changing”
Grupo LC’s Commercial Director, Lorenzo Carrasco, warns of a profound transformation in the fruit and vegetable distribution sector
Aresca Fruits: 10 years of achieving its goals
Miguel Areste, Managing Director and co-owner of Aresca Fruits alongside Simone Scanu, explains that “2026 is a year of celebration for us, as Aresca Fruits marks its tenth anniversary having achieved the goals we set ourselves.”
El Melonero drives growth in watermelon
Although its name and history are closely linked to melon, the Madrid-based company El Melonero is entering a new stage marked by strong growth in watermelon and the opening of a new facility in Aranjuez
UNICA Group adds fresh-cut watermelon to its portfolio
This season, the company is launching its first fresh-cut watermelon products, available in halves and quarters. Another recent addition is its new grated tomato
Mimaflor responds to evolving consumer trends
The company is driving the evolution of the fresh-cut category with solutions tailored to today’s market needs
Paturpat introduces new product lines
With the launch of sweet potato, the company is extending its expertise in potato-based products to a tuber that has gained significant popularity in recent years, both in households and the foodservice sector
