FRUIT AND VEGETABLE NEWS

French potatoes showcase their diversity
Two showcooking sessions held at Fruit Attraction highlighted that potatoes are not a one-size-fits-all product, but a segmented offer capable of meeting different culinary uses and the needs of the Spanish market

Global Plant Genetics wins Website award at Estrellas de Internet Awards 2026
Launched in May at the first-ever UCD–GPG Strawberry Nursery Congress, the website has now earned recognition at the awards organised by Fruit Today

Europe risks falling behind global agricultural competitors
A Bayer-commissioned study highlights the competitiveness gap facing European agriculture. EU crop production grew by just 0.1% annually between 2011 and 2023, compared with 3.3% in Brazil, while average annual losses from climate-related risks are estimated at €17.4 billion in the EU

New Holland strengthens its commitment to specialty crops and technology
New Holland reaffirms its commitment to innovation, precision agriculture and the digitalisation of farming

AREFLH Annual Forum will discuss two major regulatory developments
On 10 November 2026, AREFLH will bring together representatives from European institutions, the Regions and the fruit and vegetable sector in Brussels

India expects 4,500 tonnes of new grape varieties
India is set for increased volumes of new grape varieties in 2026/27, with growing interest from buyers in Europe, the UK and Canada despite higher freight costs and longer transit times

Yield, the Moroccan avocado sector’s biggest challenge
The Moroccan Avocado Summit brings together 250 professionals in Larache and identifies productivity, sustainability and market diversification as key priorities for the sector

Peruvian asparagus reaches 63,600 tonnes of exports and strengthens traceability
IPEH highlights the incorporation of growers, packers and exporters into SENASA’s Traceability System for Guides (SIS) as a strategic decision to preserve international competitiveness

European tomato sector faces rising costs and increased competition from third countries
The European Commission’s Tomato Expert Group analyses market developments and highlights the production, trade and profitability challenges that will shape the sector in the coming years

Florette is proud to support tickled pink for the second year with iconic crispy salad
The company is proud to support Breast Cancer Now and CoppaFeel! for the second year running through its limited-edition Tickled Pink Crispy Salad Bag, using its best-selling product to raise awareness and encourage shoppers to support two important causes

Westfalia Fruit connects Colombia’s diverse avocado growing regions to the U.S. market
Westfalia Fruit, a global leader in the avocado industry, now grows and sources avocados from 7 key regions in Colombia

Yuksel Seeds launches support programme for growers affected by Thrips parvispinus
The company is offering specialised technical advice and a 15% discount on tomato and cucumber plants of varieties available at local nurseries, supporting growers who have been forced to remove their pepper crops










