FRUIT AND VEGETABLE NEWS
Fitó evolves its brand under the “Seeds. People. Planet.” motto
The company is entering a new stage of growth with a more cross-cutting identity, strengthened international expansion and new strategic investments in infrastructure and proximity to customers and markets
The ALIZZA Fruit™ receives the highest 3-star Superior Taste Award distinction
One of only two citrus innovations to have achieved the highest rating from the International Taste Institute, The ALIZZA Fruit™ reaffirms its position as a global benchmark in flavour, juiciness and consumer experience, while continuing to expand its presence across both hemispheres
Valencia stone fruit season ends with losses
The combination of rainfall and heat in the middle of the harvest overlapped supply and caused demand to fall sharply, especially for smaller sizes, undermining profitability.
CIV Expands into South Asia: Introducing IVAR
CIV – Consorzio Italiano Vivaisti has taken a significant step in its international growth strategy through a new partnership with India’s Qul Fruits to establish IVAR – Variety Management and Genetics Private Limited, described as South Asia’s first dedicated platform for protected fruit variety management and intellectual property stewardship
VOG strengthens its organic apple offer
A complete and balanced organic assortment, ready for the final stretch of the season: with classic varieties, distinctive brands and innovative proposals, VOG responds to increasingly diversified consumer needs and consolidates its role in the European market
European ROSETTA project discusses food waste solutions in Madrid
Agri-food experts, public officials, sector associations and private companies met in Madrid as part of the European ROSETTA project, funded by Horizon Europe, to discuss solutions aimed at reducing food waste linked to commercial standards and market practices
Italian fresh produce sales remain stable despite economic pressure
Italian household purchases of fruit and vegetables remained broadly stable in the first quarter of 2026, although March showed signs of weakness in volume terms amid a more uncertain economic and geopolitical environment
Cape storms leave fruit sector assessing widespread damage
The fruit industry in South Africa’s Western and Eastern Cape has begun assessing the impact of severe storms and flooding, with the Langkloof region among the hardest hit. The area is facing destroyed infrastructure, stranded crops and prolonged power outages that could take weeks to resolve
Responsible Sourcing Scheme welcomes RHS as Supporter Member
The Royal Horticultural Society (RHS) has joined the Responsible Sourcing Scheme (RSS) for growing media as a Supporter Member, reinforcing the scheme’s role in promoting transparency, responsible sourcing and continuous improvement across the horticultural supply chain
Rivoira presents Skylar Rae®: the #CherryBerry is born
Premium cherries evolve towards a new consumer experience
Jaguar takes Mexican mangoes to the international market
The mango industry is undergoing a transformation in which producing quality fruit is no longer enough. Building a brand with identity, purpose and emotional connection has become a decisive factor in competing in international markets. This is the vision behind Jaguar, the new brand launched by Grupo Espléndido, one of the leading players in Mexico’s mango sector
AgroFresh boosts technical support for Italy’s table grape industry
From May 11 to 14, AgroFresh held a new edition of the AgroFresh Xperience Roadshow in Italy, an event designed to strengthen relationships with customers and industry professionals, as well as to share knowledge and innovations in the production and postharvest handling of table grapes in the Mediterranean region