FRUIT AND VEGETABLE NEWS
Fruit Attraction 2026: First Day Highlights and Images
The trade fair, organised by IFEMA MADRID and FEPEX, brings together companies from 78 countries and occupies 162,000 square metres at IFEMA MADRID
New harvest: Kanzi® looks ahead to 2026-2027
As the European harvest nears completion, Kanzi® is looking ahead to the 2026-2027 season with confidence. A broadly stable European crop is expected. This provides the basis for a marketing programme that brings together exceptional eating quality, strong consumer engagement and coordinated retail support
Macfrut 2027: the future of the fresh produce sector is here
The 44th edition of the international supply chain trade fair will take place from 20 to 22 April 2027 at the Rimini Expo Centre. The event will feature numerous new developments, including an international focus on Chile, Piedmont as Partner Region and kiwi as the flagship product
Kikokà surpasses 10,000 tonnes and strengthens its structure
The yellow kiwi consortium has more than doubled its estimated production, while Alberto Raviolo takes over as commercial director as the project enters a new phase of growth
Miss Chiquita steps out of the sticker for breast cancer awareness
Chiquita brings its iconic character to life for the first time as part of its “Small Change, Big Difference” campaign, while its Pink Sticker returns to bananas worldwide throughout October
Italy leads foreign exhibitors at Fruit Attraction 2026
Italy will once again play a prominent role at the upcoming edition of Fruit Attraction, with 322 companies participating across approximately 7,870 m² of exhibition space. This makes Italy the largest foreign participating country by number of companies, second only to Spain
Malaga Port strengthens commercial ties with Chile’s fruit sector
The Malaga delegation held meetings with exporters, logistics operators and shipping companies to explore new opportunities for Chilean fresh produce entering Europe through the Spanish port
What lies behind berry flavour? Four key factors driving a growing industry
Soil, climate, genetics and cultivation: the factors that shape every berry
Colombia’s banana sector warns of rising costs and climate pressure
AUGURA and ASBAMA will bring their concerns to Fruit Attraction, highlighting the impact of extreme weather, currency appreciation and higher production costs on the country’s banana industry
Asia accounts for 70% of table grape production, with China as the clear leader
‘The Art of Producing Grapes’ is the focus of the 11th International Table Grape Symposium, taking place this week in the city of Murcia, a benchmark for table grape production in Spain and Europe. Consumption of the fruit has increased significantly in recent years, to the point that, according to Cindy van Rijswick of Rabobank, grapes have entered the top ten most demanded fruits, ranking around the middle of the list. They are also among the fruits most frequently searched for on Google, particularly by younger consumers interested in fibre and health benefits
VIP focuses on consolidation and development for 2026-27
The association enters the new season after achieving record sales in Italy for its Club apples and organic products, while strengthening its brands and market segmentation
Princesa Amandine strengthens its focus on innovation
The brand reaches 28.6 million kilos sold and will be present through its four strategic partners in Spain at Fruit Attraction
