The seed brand is coming to Madrid with a new image, after joining the BASF family
Once again, this year Nunhems will be present at Fruit Attraction, in hall 9, stand 9C12. This year has meant a turning point for the brand, as it has become a new member of the great BASF family, a company that is committed to sustainability and innovation, and with which they have some common goals and, above all, some common values and views. Due to this, at this year’s edition of the trade fair they have wanted to transmit a renewed image more than ever before, showing what makes Nunhems, the fruit and vegetable seed company belonging to BASF, continue to be one of the main seed companies of the 21st century: its people, the underlying reason behind the message chosen, “Always Nunhems, always with you.”
“What makes Nunhems special is the human team that is behind this seed brand. Each and every one of its workers contributes with their work and dedication to meeting the customers’ needs to help them reach their goals, accompanying them to develop their companies,” sources from Nunhems comment. Therefore, they have wanted to make the professionals who normally remain in the background more visible, “because thanks to them, we are what we are. From the person who answers the telephone to the person responsible for delivering the seeds, passing through quality, production, development, plant pathology and many other departments. Thanks to our people, we are what we are.”
Regarding the new developments that they are bringing to the trade fair this year, without any doubt, ‘Kisy’ stands out, a product that is going to leave no-one indifferent due to its versatility. This project responds perfectly to what clients are asking for, watermelons that meet the markets’ requirements, with flavour and single person sizes and that also allow them to be differentiated and unique. They will also devote a space to the line of the produce that is called within the company ‘Pink tomato’. In Madrid they will present several formats in this line, all of them with common characteristics: their colour and flavour, which turn them into an eye-catching product that is especially appetising for consumers.